Winemaker Truett-Hurst has completed a general supply agreement with Ecologic Brands to produce paper bottles for its PaperBoy brand.PaperBoy recyclable wine bottles are made from compressed recycled cardboard formed into the shape of a standard Bordeaux wine bottle, are 85 percent lighter than traditional glass bottles and filled with appellation wines sourced from the Mendocino and Paso Robles growing regions. PaperBoy is available in 45 states and has two offerings: a 2012 Paso Robles Red Blend and a 2012 Mendocino Chardonnay.
Winemaker Truett-Hurst has completed a general supply agreement with Ecologic Brands to produce paper bottles for its PaperBoy brand.
PaperBoy recyclable wine bottles are made from compressed recycled cardboard formed into the shape of a standard Bordeaux wine bottle, are 85 percent lighter than traditional glass bottles and filled with appellation wines sourced from the Mendocino and Paso Robles growing regions. PaperBoy is available in 45 states and has two offerings: a 2012 Paso Robles Red Blend and a 2012 Mendocino Chardonnay.
Ecologic Brands has been recognized for making America's first recycled paper bottles offering consumers a choice in packaging beyond plastic or glass.
GreenBottle, which originally signed on to supply Truett-Hurst with paper wine bottles when PaperBoy launched in the US in November, apparently has encountered financial difficulties, according to Harpers. This presented an amazing opportunity for Ecologic, which has spent the past year developing its downstream manufacturing supply channels.
Ecologic's 60,000-square-foot facility in Manteca, California will enable the company to meet the increased demand for PaperBoy wine while providing greater management and transportation efficiencies. And Truett-Hurst says its three-year supply agreement (with a potential two-year extension) with Ecologic demonstrates its confidence in the company’s growth and business model.
“We have also been impressed with Ecologic's manufacturing approach and this agreement illustrates our confidence in their product and commitment to producing packaging produced locally,” said Phillip L. Hurst, co-founder and CEO of Truett-Hurst. “We believe this is an important step in solidifying the future for PaperBoy wine."
"This is an important milestone that will drive Ecologic's mission of creating jobs and building a sustainable future with eco-friendly packaging designed and manufactured in California," said Ecologic Brands CEO and founder Julie Corbett.
In January, the Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), announced all wine produced in Sonoma county will be 100 percent sustainable by 2019.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Mike Hower
Founder & Principal Consultant, Hower Impact
Mike Hower is the founder of Hower Impact — a boutique consultancy delivering best-in-class strategic communication advisory and support for corporate sustainability, ESG and climate tech.
Published Apr 15, 2014 11am EDT / 8am PDT / 4pm BST / 5pm CEST
