Community Updates

Herbal Essences introduces new packaging with Eastman Renew materials to coincide with America Recycles Day

Eastman (NYSE: EMN) and Procter & Gamble (NYSE: PG) are pleased to announce that Herbal Essences will be the first P&G brand to use Eastman Renew molecular-recycled plastic in its packaging.

Brand Provided | By Eastman | Published 3 years ago | About a 1 minute read

Image: Eastman

Beginning in November, Herbal Essences, one of P&G’s most iconic brands, will introduce five shampoo and conditioner collections in primary packaging made from Eastman Renew resins with 50% certified recycled plastic.*

In August, P&G and Eastman announced a landmark agreement to collaborate on initiatives that will advance the recycling of more materials, encourage recycling behavior and prevent plastic from going to waste. The launch of Herbal Essences in packaging from Eastman Renew materials, timed to coincide with America Recycles Day on November 15, is the first concrete step the companies are taking to leverage Eastman’s molecular recycling technologies and advance their shared commitment to the circular economy.

Read the full story here.

Demystifying Molecular Recycling: Tackling Common Packaging Sustainability Challenges

As pressure grows for packaging to meet both sustainability and consumer expectations, companies are navigating a maze of material choices, infrastructure limitations and regulatory uncertainty. Join us on Tues, May 13, as Eastman's Saskia Hornivius shares insights drawn from her frequent conversations with brands and value chain partners on how to evaluate recycled content options and how molecular recycling can — and cannot — help companies meet circularity and performance goals.

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