Unlock New Opportunities for Thought Leadership with SB Webinars

How New Engagement Tools Are Making Carbon Offsets More Accessible for Business

Given the packed room for Wednesday afternoon’s panel discussing carbon offsetting, it’s evident that as organizations become increasingly aware of their environmental risks, carbon management has become a critical tool.

Given the packed room for Wednesday afternoon’s panel discussing carbon offsetting, it’s evident that as organizations become increasingly aware of their environmental risks, carbon management has become a critical tool.

Presented by auditing and accounting firm, PwC, the panel provided a balanced perspective on the offsetting industry. Offsetters, Code REDD and Ecosystem Marketplace spoke on behalf of organizations that are in the field quantifying and developing programs to offset carbon emissions, while the companies that rely on their work for internal carbon management, were represented by apparel provider, Volcom, and technology solutions giant, Intuit.

Gina Angiolillo, Communications Director for Code REDD, stressed the significance of an authentic communication strategy to socialize important ideas such as decreasing greenhouse gas emissions through the reduction of deforestation. Code REDD believes in tackling carbon management from both top-down and bottom-up approaches, enlisting private sector executives, but also building community with all citizens. They have also elected to use celebrity endorsements, ensuring that their speakers were already passionate practitioners of their messages, including actor Edward Norton and rapper/activist Prince Ea.

In addition to positive communication campaigns, the panelists also discussed the emerging technologies available for consumers to participate in carbon offsetting including gamification, and the Nature Bank platform, which allows consumers to directly connect to carbon offset projects. For example, a sponsor can be specific about which part of a rainforest that they are conserving through this application, rather than committing to an intangible goal of deforestation.

Finally, Allie Goldstein, Senior Associate for Forest Carbon at Ecosystem Marketplace, also noted that current data indicates that companies who are offsetting, are also actively reducing their emissions. This disputes the negative assumption that offsetting simply gives companies the permission to pollute.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
More Information

Related Stories

Equitable Sustainability: Addressing the Human Dimension in Achieving Net Zero COLLABORATION & CO-CREATION
Equitable Sustainability: Addressing the Human Dimension in Achieving Net Zero
This Is No Time for a 'Sustainability Recession' COLLABORATION & CO-CREATION
This Is No Time for a 'Sustainability Recession'
Sustainability in the Divided States: Depolarization Is the First Order of Business COLLABORATION & CO-CREATION
Sustainability in the Divided States: Depolarization Is the First Order of Business
Startups, Consumers Helping Brands Make Business ‘Future Positive’ COLLABORATION & CO-CREATION
Startups, Consumers Helping Brands Make Business ‘Future Positive’
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy REGENERATION & RESILIENCE
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Industry Players Convene on Solutions for Decarbonizing Business Travel COLLABORATION & CO-CREATION
Industry Players Convene on Solutions for Decarbonizing Business Travel