Community Updates

Lee Ann Head to Present The Power of Purpose

Published 11 years ago | About a 2 minute read

KNOXVILLE, Tenn., May 30, 2013 – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that Lee Ann Head, Vice President of Research at Shelton Group, will present parts of the firm’s latest Eco Pulse findings at the Sustainable Brands conference, held June 3-6 in San Diego. Titled, The Power of Purpose, Head will discuss Shelton’s findings, while tying them to how companies can better connect with the green consumer. “Corporate reputation is growing in importance as a criterion for product selection by the green consumer,” said Head. “That much is not new. What our latest study tells us though, is what corporate reputation actually means and how purpose-driven companies can communicate and connect with the personal values of green consumers to help them find meaning and a sense of community.” Head will address the overarching idea of Purpose, defining it from the consumer perspective. She’ll share how the greenest of Shelton Group’s segments, the Actives (now 25 percent of the U.S. population), are buying products through the lenses of trust and purpose. “What we have found is that our Actives trust a company who they view aligns with their own personal values,” Head added. “Actives have high expectations of themselves, and thus they want to buy from a company with like qualities.” Head will also discuss the growth opportunities for brands that are looking to connect with greener consumers. She’ll provide in-depth detail about what these consumers are looking for and what resonates with them from a product perspective. For more information about Sustainable Brands or the full agenda, visit http://www.sustainablebrands.com/events/sb13. ABOUT SHELTON GROUP Shelton Group is the nation’s leading marketing communications agency entirely focused in the energy efficiency and sustainability space. The Knoxville, Tennessee-based firm works with many of America's leading utilities, building products and consumer goods companies to develop differentiated communications campaigns to leverage their sustainability stories for a market advantage. That platform and campaign work is informed by insights and perspectives extracted from Shelton's quarterly polling of American attitudes and behaviors about energy efficiency and sustainability. For more information about Shelton Group, visit www.sheltongrp.com.