Today, Amazon — which has largely skirted the issue of climate action — today
did a complete about-face with the launch of The Climate Pledge, a commitment to
meet the Paris Agreement 10 years early. Amazon is the first signatory of the
pledge, co-founded with Global Optimism, which
calls on signatories to be net zero carbon across their businesses by 2040 — a
decade ahead of the Paris Accord’s goal of 2050.
Companies that sign The Climate Pledge agree to do a host of things that many
companies have already begun to move forward on, but represent a new direction
for Amazon:
-
Measure and report greenhouse gas emissions on a regular basis;
-
Implement decarbonization strategies in line with the Paris Agreement
through real business changes and innovations — including efficiency
improvements, renewable energy, materials reductions, and other CO2
emission-elimination strategies;
-
Neutralize any remaining emissions with additional, quantifiable, real,
permanent and socially beneficial offsets to achieve net zero annual carbon
emissions by 2040.
“We’re done being in the middle of the herd on this issue — we’ve decided to use
our size and scale to make a difference.” — Amazon founder and CEO Jeff Bezos
“I’ve been talking with other CEOs of global companies, and I’m finding a lot of
interest in joining the pledge," Bezos said. "Large companies signing The Climate Pledge will
send an important signal to the market that it’s time to invest in the products
and services the signatories will need to meet their commitments."
The bold announcement comes after months of pushback from Amazon employees,
who’ve been fed up with the company’s lack of action on climate change. In May,
nearly 8,000 employees were dismayed when Bezos all but ignored a letter they’d
addressed to him, asking that Amazon use its influence to become a climate
leader. Earlier this month, over 900 employees publicly declared that they
would walk off the
job, as part of
tomorrow’s Global Climate Strike, led by
16-year-old climate activist Greta Thunberg. No word yet on whether the plan
still stands, in light of Amazon’s new Climate Pledge.
Meanwhile, by joining The Climate Pledge and agreeing to decarbonize on a faster time
horizon, Amazon says it and future signatories will play a critical role in
stimulating investment in the development of low-carbon products and services
that will be required to help companies meet the pledge. Amazon’s previously
announced investment in Rivian — a Michigan-based
producer of emissions-free electric vehicles (EVs) is an example of this:
The $440 million investment will accelerate the production of EVs critical to
reducing emissions from transportation. To further advance this
goal, Amazon today announced the order of 100,000 electric delivery
vehicles
from Rivian, the largest order ever of electric delivery vehicles, with vans
starting to deliver packages to customers in 2021. Amazon plans to have 10,000
of the new EVs on the road as early as 2022 and all 100,000 vehicles on the road
by 2030 — saving 4 million metric tons of carbon per year by 2030.
“Bold steps by big companies will make a huge difference in the development of
new technologies and industries to support a low carbon economy,”
said Christiana Figueres, the UN’s former climate change chief and founding
partner of Global Optimism. “With this step, Amazon also helps many other
companies to accelerate their own decarbonization. If Amazon can set ambitious
goals like this and make significant changes at their scale, we think many more
companies should be able to do the same and will accept the challenge. We are
excited to have others join.”
80% renewable energy by 2024 and 100% renewable energy by 2030
Two years ago, Amazon made a long-term
commitment
to power its global infrastructure with 100 percent renewable energy. Amazon is
now pledging to reach 80 percent renewable energy by 2024 and 100 percent
renewable energy by 2030, on its path to net zero carbon by 2040. Major
investments in renewable
energy
are a critical step to address its carbon footprint globally. To
date, Amazon has launched 15 utility-scale wind and solar projects that will
generate over 1,300 MW of renewable capacity and deliver more than 3.8 million
MWh of clean energy annually – enough to power 368,000 US homes. Amazon has also
installed more than 50 solar rooftops on fulfillment centers and sort centers
around the globe that generate 98 MW of renewable capacity and deliver 130,000
MWh of clean energy annually.
Investing $100 million in reforestation
Today, Amazon is also launching the Right Now Climate Fund — committing $100
million to restore and protect forests, wetlands and peatlands around the world
— in partnership with The Nature Conservancy. The Fund aims to help remove
millions of metric tons of carbon from the atmosphere over the lifetime of the
project, and create economic opportunity for thousands of people.
“The science is clear: Healthy forests, grasslands, and wetlands are some of the
most effective tools we have to address climate change — but we must act now to
take natural climate solutions to scale,” said Sally Jewell, interim CEO
of The Nature Conservancy. “Amazon is recognized as an innovator that drives
real change. A commitment of this size is an exciting opportunity, with the
potential to drive transformational change. We applaud Amazon’s Climate Pledge
and their aggressive ambition to achieve net zero carbon emissions by 2040 and
look forward to our high-impact collaboration.”
Sustainability reporting
Along with its other launches, Amazon today launched a sustainability
website to report on its commitments,
initiatives and performance; which will include information on Amazon’s carbon
footprint and other sustainability metrics that share its progress towards
reaching The Climate Pledge. The new goals, commitments, investments and
programs announced today build on Amazon’s previous sustainability programs,
including Shipment
Zero
— Amazon’s vision to make all shipments net zero carbon, with 50 percent net
zero carbon by 2030; sustainable packaging initiatives such as Frustration-Free
Packaging
and Ship in Own Container, which have reduced packaging waste by 25 percent
since 2015; and investments in the Closed Loop
Fund.
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Sustainable Brands Staff
Published Sep 19, 2019 2pm EDT / 11am PDT / 7pm BST / 8pm CEST