AT&T is working with the Human Rights Campaign (HRC) to help the next generation of LGBT and allied leaders continue the fight for equality with AT&T’s first-ever Live Proud on Campus campaign.
The campaign calls on college students 18 and over to submit a video pitch describing an LGBT-supportive project they’d like to see in place at their schools. The public will vote on fifteen semi-finalist videos to choose six finalists, and HRC, the nation’s largest lesbian, gay, bisexual, transgender and queer civil rights organization, will select 3 grand prize winners.
AT&T is working with the Human Rights Campaign (HRC) to help the next generation of LGBT and allied leaders continue the fight for equality with AT&T’s first-ever Live Proud on Campus campaign.
The campaign calls on college students 18 and over to submit a video pitch describing an LGBT-supportive project they’d like to see in place at their schools. The public will vote on fifteen semi-finalist videos to choose six finalists, and HRC, the nation’s largest lesbian, gay, bisexual, transgender and queer civil rights organization, will select 3 grand prize winners.
Students can enter by submitting their video pitch to att.com/liveproud. Submissions are open from Aug. 21-Sept. 22, 2017.
,p>The project must support the LGBT community and focus on LGBT equality, visibility or acceptance. The public can vote online for their favorite videos. No purchase necessary. We’ll announce grand prize winners on LGBT Spirit Day – Oct. 16.
Three grand prize winners will receive a $10,000 scholarship and a trip to Washington D.C. to attend the HRC National Dinner in October. They’ll also win $2,500 to fund their on-campus project.
Grand prize winners will also experience a semester-long mentorship with HRC leadership. Mentors will help them plan their on-campus project during the spring 2018 semester. For details, voting guidelines and rules, visit att.com/liveproud.
"From their perfect score on HRC’s Corporate Equality Index to their support for LGBTQ youth via our Time to Thrive initiative, AT&T's commitment to LGBTQ equality is clear," said Beck Bailey, HRC’s Deputy Director of Employee Engagement, Workplace Equality Program. "The Live Proud on Campus campaign is a natural extension of this commitment. HRC is excited to collaborate with AT&T on this important effort to increase LGBTQ visibility on campus and develop the LGBTQ leaders of tomorrow."
“AT&T is a longtime supporter of the LGBT community. Our new Live Proud on Campus scholarship contest is reflective of that,” said Leonardo Torréss, assistant vice president, Diversity Marketing, AT&T. “The Human Rights Campaign is committed to advancing equal rights and respect for all and so are we. We’re excited to help HRC mentor the future leaders who will continue that valuable work.”
To learn more or submit your video pitch as an LGBT or community member or ally, visit att.com/liveproud. Don’t forget to join the conversation on social media using #ATTLiveProud and #LiveProudScholar.
For more on AT&T’s commitment to diversity and inclusion, visit about.att.com/sites/diversity.
Published Aug 23, 2017 12pm EDT / 9am PDT / 5pm BST / 6pm CEST
Sustainable Brands Staff