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For leaders questioning how to best meet this moment without alienating investors or overextending resources, here are 4 actionable strategies you can take. ... View More
The backlash against fair-weather policies is a reminder: DEI isn’t a fad or a PR stunt; it’s a reflection of the world as it is, and the world consumers want to see. ... View More
Take a pause to review what your company stands for and why — and ensure those foundational values remain in effect amidst the chaos. ... View More
Costco has set a great example of finding the value in values — and a precedent that hopefully many more companies will follow. ... View More
The brand has partnered with renowned photographers from Magnum Photos to bring the stories and impacts of its Peace for All campaign to exhibitions in 10 cities. ... View More
The Seattle-based outdoor outfitter has adopted one of the industry’s widest sizing ranges, which has knock-on benefits as it works towards its own set of environmental and social goals. ... View More
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More
The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More
“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More
As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. ... View More
New WEF report finds a 600-gigaton gap in national emissions-reduction ambitions and policies that must be closed to keep 1.5°C target alive, and outlines 10 ways for businesses and governments to accelerate decarbonization and close this gap. ... View More
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can. ... View More
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress. ... View More
Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More
This panel will offer perspectives on the most promising trends and the biggest hurdles around packaging innovation for sustainability and regeneration. This is a highly contested space with a huge variety of intersecting demands and priorities, so e... View More
Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds. ... View More
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More
Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value. ... View More
The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home. ... View More
This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles. ... View More