Assets About Brands Taking Stands
Found 669 assets. Page 1 of 34.
Costco Stands Its Ground, Asserts Business Case for DEI
Costco has set a great example of finding the value in values — and a precedent that hopefully many more companies will follow. ... View More
Uniqlo Expands Campaign to Use Power of Clothing to Bring ‘Peace for All’
The brand has partnered with renowned photographers from Magnum Photos to bring the stories and impacts of its Peace for All campaign to exhibitions in 10 cities. ... View More
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’
The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More
2 Truths and a Lie About Corporate Sustainability
The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward
As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. ... View More
Alliance of CEO Climate Leaders: 10 Measures to Close the Emissions-Reduction Gap
New WEF report finds a 600-gigaton gap in national emissions-reduction ambitions and policies that must be closed to keep 1.5°C target alive, and outlines 10 ways for businesses and governments to accelerate decarbonization and close this gap. ... View More
Brands Can Play a Unique Role in Bridging Cultural Divides
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can. ... View More
California Climate-Disclosure Laws Will Put the Spotlight on Governance
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress. ... View More
Brands Putting Rubber to Road to Create a Regenerative Near-Future
Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More
The Future of Packaging: Challenges and Key Directions for Innovation
This panel will offer perspectives on the most promising trends and the biggest hurdles around packaging innovation for sustainability and regeneration. This is a highly contested space with a huge variety of intersecting demands and priorities, so e... View More
Tides: Navigating Corporate Social Impact Through Turbulent Times
Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds. ... View More
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More
The Problem with Hiding from ‘Anti-Woke’ Crusaders
Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value. ... View More
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces
The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home. ... View More
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation
This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles. ... View More
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier. ... View More
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term. ... View More
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. ... View More
More and More Talent Ready to Leave Companies Over Misalignment of Values
From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values. ... View More

