See What's in Store at SB’25 San Diego — Explore Program Highlights!

Assets About Brands Taking Stands

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Article
The Real Risk of ESG Pullback? Losing Your Customers

For leaders questioning how to best meet this moment without alienating investors or overextending resources, here are 4 actionable strategies you can take. ... View More

Article
Backlash to the Backlash: Why DEI Isn’t Going Anywhere

The backlash against fair-weather policies is a reminder: DEI isn’t a fad or a PR stunt; it’s a reflection of the world as it is, and the world consumers want to see. ... View More

Article
Groundhog Day: How to Stay Motivated in a Shifting ESG Landscape

Take a pause to review what your company stands for and why — and ensure those foundational values remain in effect amidst the chaos. ... View More

Article
Costco Stands Its Ground, Asserts Business Case for DEI

Costco has set a great example of finding the value in values — and a precedent that hopefully many more companies will follow. ... View More

Article
Uniqlo Expands Campaign to Use Power of Clothing to Bring ‘Peace for All’

The brand has partnered with renowned photographers from Magnum Photos to bring the stories and impacts of its Peace for All campaign to exhibitions in 10 cities. ... View More

Article
REI’s New Approach to Sizing, Design Raises Bar for Outdoor Industry Inclusion

The Seattle-based outdoor outfitter has adopted one of the industry’s widest sizing ranges, which has knock-on benefits as it works towards its own set of environmental and social goals. ... View More

Article
Tony’s Chocolonely, Washington Post Give Chocolate Lovers ‘Food for Thought’

The chocolate maker’s first partnership with a media company is the latest in its ongoing mission to increase awareness around forced labor in cocoa supply chains and how collective action can address them. ... View More

Article
2 Truths and a Lie About Corporate Sustainability

The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More

Article
New Study Proves Inclusive Advertising Boosts Sales, Brand Value

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More

Article
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. ... View More

Article
Alliance of CEO Climate Leaders: 10 Measures to Close the Emissions-Reduction Gap

New WEF report finds a 600-gigaton gap in national emissions-reduction ambitions and policies that must be closed to keep 1.5°C target alive, and outlines 10 ways for businesses and governments to accelerate decarbonization and close this gap. ... View More

Article
Brands Can Play a Unique Role in Bridging Cultural Divides

We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can. ... View More

Article
California Climate-Disclosure Laws Will Put the Spotlight on Governance

Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress. ... View More

Article
Brands Putting Rubber to Road to Create a Regenerative Near-Future

Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm ... View More

Video
The Future of Packaging: Challenges and Key Directions for Innovation

This panel will offer perspectives on the most promising trends and the biggest hurdles around packaging innovation for sustainability and regeneration. This is a highly contested space with a huge variety of intersecting demands and priorities, so e... View More

Article
Tides: Navigating Corporate Social Impact Through Turbulent Times

Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds. ... View More

Article
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles. ... View More

Article
The Problem with Hiding from ‘Anti-Woke’ Crusaders

Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value. ... View More

Article
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces

The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home. ... View More

Article
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Webinar
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Tuesday, July 29, 2025
From Aware to Empowered: Unlocking Sustainable Fluency Across Your Organization
Webinar
Sponsored by Eastman
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