Assets About Brands Taking Stands

Found 673 assets. Page 5 of 34.

Article
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world. ... View More

Article
How Can Boards Successfully Guide a Transition to Sustainable Business?

A well-structured sustainability committee not only serves a critical coordinating function, but also steers sustainability right to the heart of the company and the company’s strategy. Let’s take a look at how boards at some of the world’s lea... View More

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‘Green Swans’ Will Kill Some Brands, Boost Others

Green Swans also take the world by surprise — because of their exponential character, and because they produce outcomes previously considered to be not just improbable but impossible. But rather than driving degeneration like their Grey and Black c... View More

Article
Reimagining Corporate-Nonprofit Partnerships in Times of Crisis

In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now ... View More

Article
‘Yes, and ...’: A Framework for an Uncertain Future

For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the po... View More

Article
The Time Is Now for Brands to Lead with Higher Values

It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time... View More

Article
100 US Companies, Investors Throw Weight Behind Transportation and Climate Initiative

A diverse group of investors, companies and organizations across the Northeast and Mid-Atlantic US are urging the region’s governors to adopt the TCI — what they’re calling a ‘once-in-a-generation opportunity.’ ... View More

Article
What the Coronavirus Outbreak Reveals About the Current Corporate Response to Human Rights

While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second. ... View More

Article
Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November

Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause. ... View More

Article
Why I Invested in a 'Smart Gun' Company

While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns? ... View More

Article
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change a... View More

Article
Empowering Customers While Building Better Business, a Thriving Future for All

With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come. ... View More

Article
How Business Can Avoid Fuelling Conflict and Work to Build Peace

On the third and final day at the UN Forum on Business and Human Rights, it was clear all businesses are being asked to address a fourth ‘p’ — peace. As well as helping to prevent conflict, companies are increasingly taking responsibility for ... View More

Article
Trending: CDP, LA, NYC Call for Radical Shift in Companies’ Treatment of Forests

New CDP research says industry 2020 zero-deforestation commitments are now impossible; and Councilmembers and Indigenous activists in New York and LA call for a boycott of Brazilian meat companies and a shift toward plant-based diets. ... View More

Article
How Forward-Thinking Brands Are Investing in Forests

More and more mission-driven organizations are making positive environmental changes, often through partnerships with other companies and nonprofit organizations. One of the major ways businesses can contribute to environmental efforts is by planting... View More

Article
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. ... View More

Article
Unlocking the Transformational Power of Sustainability Thought Leadership

Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authorit... View More

Article
Redesigning the Purpose of Business for Humanity: Let’s Talk Know-How

A few weeks ago, The Business Roundtable reached a major milestone on the path toward a broadly accepted redefinition of business purpose. What's next? We have some ideas. ... View More

Article
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose

Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose. ... View More

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UPDATE: Salesforce’s Sustainability Cloud Empowers Business to Drive Impactful Climate Action

Salesforce reinforces sustainability commitments at UNGA and Climate Week NYC with stakeholder engagement, STEM investments, and a new carbon accounting product. ... View More

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