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Communicating your brand’s purpose is vital to creating emotional connections with your customers. But it must be done authentically and in line with your overall brand positioning, story and tone of voice. ... View More
Levi Strauss, The Children’s Place and Kontoor Brands have launched a pilot program aimed at ending gender-based harassment at five factories owned and operated by supplier Nien Hsing Textile Co. Ltd., in Lesotho. ... View More
As more and more companies are transitioning away from single-use plastics and actively seeking more sustainable alternatives, The Coca-Cola Company and PepsiCo have announced their exit from the Plastics Industry Association. ... View More
Ford, VW, Honda and BMW — which together represent about a third of the US market — are using their collective heft to fight for cleaner air in the US. 12 other US states and Canada have adopted California’s rules. ... View More
The CEOs say they will be calling on three newly elected EU leaders to work with them to implement an overarching strategy for a Sustainable Europe by 2030. ... View More
To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit. ... View More
This past Tuesday was the 81st anniversary of the passing of the Federal Food, Drug and Cosmetic Act—the last major legislation governing personal-care products. ... View More
While some proponents of CSR would like to believe that all CSR efforts can be beneficial in some way, the facts indicate otherwise. CSR is not black and white, and not all CSR proposals are created equal. ... View More
Although June is the perfect milestone to celebrate the LGBTQ+ community, our hope is that brand efforts and progress last throughout the year — and simply become another part of doing good business. ... View More
On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage stakeholders on a variety of topics — from more sustainable food choices and healthier masculinity to much-needed changes in policy. ... View More
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive chang... View More
When you hear the word “Tupperware,” do you picture leftovers in your grandmother’s fridge? Or perhaps 1960s housewives displaying towers of product at a “Tupperware Party?” It’s time to paint a new picture. ... View More
Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems. ... View More
CEOs and other representatives of more than 75 US businesses and trade associations, with combined market valuations of nearly $2.5 trillion, call for federal climate action including carbon pricing. ... View More
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More
We have a contract with our customers to continuously improve our products and business. We’ve relentlessly sought out new ways to lessen our environmental impact — and when we can’t find one, we invent it. ... View More
As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. There are many reasons for this; however, a common denominator for thos... View More
Even at this advanced stage of our climate and resource debacle, sustainability practitioners still do not possess the same status in corporations as their purely business-minded brethren. How do we get sustainability officers both the recognition th... View More
Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool? To find out at least half the story, we sat down with a leader from one such PR firm, Victoria Baxter, of the... View More
Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges. ... View More