Assets About Brands Taking Stands

Found 673 assets. Page 33 of 34.

Article
Circular EconomyCircular Economy
The #CVSEffect in Action: 'Walk the Talk' Edition with Intel, Verizon, Ford and Google
The #CVSEffect in Action: 'Walk the Talk' Edition with Intel, Verizon, Ford and Google
Published on September 18, 2014
About a 5 minute read

Seven months ago, this series kicked off with CVS’ surprise announcement that it would no longer carry tobacco products in its retail stores. Fast forward, the company announced Sept. 3 that it had met its goal a month ahead of schedule and had a n... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
H&M Pumps $9.3 M into WaterAid to Bring Safe Water, Toilets and Hygiene to Schools
H&M Pumps $9.3 M into WaterAid to Bring Safe Water, Toilets and Hygiene to Schools
Published on February 12, 2014
About a 2 minute read

H&M and WaterAid on Tuesday launched a new global partnership aimed at improving the health, education and future prospects of students by delivering safe water, sanitation and hygiene education programs in schools throughout the developing world... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
IKEA Solar Lighting Campaign Seeks to Brighten Lives of Refugees in UN Camps
IKEA Solar Lighting Campaign Seeks to Brighten Lives of Refugees in UN Camps
Published on February 12, 2014
About a 3 minute read

The IKEA Foundation has launched a two-month campaign to raise funds to provide solar-powered lighting and other renewable energy technologies to UN refugee camps run through the sale of light bulbs in its stores around the world.For every LEDARE mod... View More

Article
Consumer Behavior Change
Why CVS' 'No Smokes' Decision Is Big News for Forward-Thinking Brands
Why CVS' 'No Smokes' Decision Is Big News for Forward-Thinking Brands
Published on February 7, 2014
About a 4 minute read

On Feb. 5, drugstore chain CVS Caremark announced that it will stop selling tobacco products.It’s a big deal. Here’s why.It signals a step towards more businesses saying, “It’s wrong. So we’re stopping.” Even when the financials — what ... View More

Article
Consumer Behavior Change
CVS to Cut Tobacco Products From All Pharmacy Locations
CVS to Cut Tobacco Products From All Pharmacy Locations
Published on February 6, 2014
About a 3 minute read

In a bold yet intuitive move for a pharmacy, CVS Caremark announced Wednesday that it will stop selling cigarettes and other tobacco products at its more than 7,600 stores across the US by October 1, 2014. It is the first action of its kind by a nati... View More

Article
Supply Chain
Report: Sustainable Sourcing Driving Major Market Growth
Report: Sustainable Sourcing Driving Major Market Growth
Published on February 5, 2014
About a 2 minute read

Private sector sourcing commitments from companies such as Unilever, Coca Cola, Starbucks and Home Depot are driving major market growth for sustainable commodities, according to the State of Sustainability Initiatives (SSI) Review 2014.Once thought ... View More

Article
Supply Chain
Bacardi Aspires to 100% Sustainable Sugarcane Sourcing by 2022
Bacardi Aspires to 100% Sustainable Sugarcane Sourcing by 2022
Published on February 5, 2014
About a 3 minute read

Bacardi Limited, the world’s largest privately held spirits company, has pledged to obtain 40 percent of the sugarcane-derived products used to make its rums from certified, sustainable sources by 2017 and 100 percent by 2022 — an industry first ... View More

Article
Innovation & TechnologyInnovation & Technology
More than 70 Mainstream Brands Now Taking Part in Collaborative Economy
More than 70 Mainstream Brands Now Taking Part in Collaborative Economy
Published on February 4, 2014
About a 8 minute read

I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services a... View More

Article
Materials & PackagingMaterials & Packaging
P&G Removing Phosphates from All Detergents by End of 2015
P&G Removing Phosphates from All Detergents by End of 2015
Published on January 31, 2014
About a 2 minute read

Procter & Gamble announced this week that it will eliminate phosphates from all of its laundry detergents — which include brands such as Tide, Ariel, Cheer, Gain, Ace and Bold — by the end of 2015. The company says the goal of the change is t... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Beverage Industry Environmental Roundtable Releases First Common GHG Guidelines
Beverage Industry Environmental Roundtable Releases First Common GHG Guidelines
Published on January 27, 2014
About a 2 minute read

The Coca-Cola Company, AB InBev, Diageo and other members of the Beverage Industry Environmental Roundtable (BIER) recently published a document that creates the industry’s first common framework for greenhouse gas emissions reporting. ... View More

Article
Consumer Behavior Change
Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace
Nestlé, Campbell's, Coke Among Companies That Eliminated 6.4T Calories from U.S. Marketplace
Published on January 13, 2014
About a 4 minute read

16 of the nation’s leading food and beverage companies sold 6.4 trillion fewer calories in the United States in 2012 than they did in 2007, according to the findings released last week by the Robert Wood Johnson Foundation (RWJF). The companies, ac... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
H&M Backs Civil Rights Defenders
H&M Backs Civil Rights Defenders
Published on January 10, 2014
About a 2 minute read

H&M has announced a partnership with Civil Rights Defenders (CRD), a Swedish non-profit organization that works to support human rights around the world. The fashion retail giant says it will donate 4 million SEK (~US$609k) to support their work ... View More

Article
Supply Chain
McDonald's Beginning Journey to 100% 'Verified Sustainable Beef' — But Is That an Oxymoron?
McDonald's Beginning Journey to 100% 'Verified Sustainable Beef' — But Is That an Oxymoron?
Published on January 9, 2014
About a 3 minute read

McDonald’s announced this week that, by 2016, it will begin sourcing “verified sustainable beef.” The pledge is an effort to reduce the environmental impact of the fast-food chain’s meat production, as well as to be kinder to the animals on w... View More

Article
Innovation & Technology
Generating Buzz: BioLite's Co-Founder on Ending Poverty Through 'Parallel Innovation'
Generating Buzz: BioLite's Co-Founder on Ending Poverty Through 'Parallel Innovation'
Published on January 7, 2014
About a 6 minute read

BioLite uses revenues from outdoor recreation products such as the CampStove to incubate products for emerging markets, most prominently the HomeStove. It's a market-based approach to addressing poverty, one that generates self-sustaining energy acce... View More

Article
Marketing & CommunicationsMarketing & Communications
Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles
Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles
Published on December 19, 2013
About a 3 minute read

A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of com... View More

Article
Collaboration & Co-CreationCollaboration & Co-CreationMaterials & Packaging
Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy
Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy
Published on December 14, 2013
About a 3 minute read

A group of the country's leading consumer brands have formed a new coalition to persuade Congress to update the nation's out-of-date and ineffective chemical safety laws. Strong lobbying by other industry groups has given policymakers the impression ... View More

Article
New Legislation Calls for 25% Renewables by 2025
New Legislation Calls for 25% Renewables by 2025
Published on October 31, 2013
About a 1 minute read

Senator Ed Markey (D-MA) today introduced legislation that sets a target of generating 25 percent of the nation’s energy from renewable sources while reducing energy waste by 15 percent by 2025.The second renewable energy bill introduced in the Sen... View More

Article
Circular EconomyCircular Economy
Tesco Reveals Food Waste Figures, Plus Action Steps on How to Tackle It in Store and at Home
Tesco Reveals Food Waste Figures, Plus Action Steps on How to Tackle It in Store and at Home
Published on October 22, 2013
About a 5 minute read

Today, UK grocery retailer Tesco unveiled food waste figures for its operations and supply chain, alongside figures that show 68 percent of bagged salad in particular is wasted and that 35 percent of this waste occurs in the home.As a first step in r... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Solazyme and Unilever Sign Supply Agreement for Tailored Algal Oil
Solazyme and Unilever Sign Supply Agreement for Tailored Algal Oil
Published on September 25, 2013
About a 2 minute read

Solazyme, maker of algae-based oils and bioproducts, today announced a commercial supply agreement with Unilever for the first partnered Solazyme Tailored™ Algal Oil, a culmination of five years of collaboration between the companies. The agreement... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
SNAP Answers: How Can Protecting Nature Help Ensure Food, Energy, Water Security for Nine Billion People?
SNAP Answers: How Can Protecting Nature Help Ensure Food, Energy, Water Security for Nine Billion People?
Published on September 25, 2013
About a 5 minute read

The Nature Conservancy (TNC), the Wildlife Conservation Society (WCS), and the National Center for Ecological Analysis and Synthesis (NCEAS) today announced the launch of SNAP (Science for Nature and People), a collaboration aimed at solving the worl... View More

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