Assets About Brands Taking Stands

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Article
Supply Chain
Cocoa Giants Cargill, Nestlé, Mars Join Forces to Put an End to Deforestation
Cocoa Giants Cargill, Nestlé, Mars Join Forces to Put an End to Deforestation
Published on March 17, 2017
About a 4 minute read

Twelve of the world’s leading cocoa and chocolate companies have agreed to collectively work towards ending deforestation and forest degradation in the global cocoa supply chain, with an initial focus on Côte d’Ivoire and Ghana. The agreement co... View More

Article
Community Updates
Corporate Responsibility Puts Ford Among World's Most Ethical Companies for Eighth Straight Year
Corporate Responsibility Puts Ford Among World's Most Ethical Companies for Eighth Straight Year
Published on March 13, 2017
About a 2 minute read

With its focus on being a good corporate citizen, Ford Motor Company has been named one of the World’s Most Ethical Companies for the eighth straight year – the longest streak for any auto manufacturer. ... View More

Article
Community Updates
UPS Recognized As One Of World’s Most Ethical Companies For Eleventh Consecutive Year
UPS Recognized As One Of World’s Most Ethical Companies For Eleventh Consecutive Year
Published on March 13, 2017
About a 3 minute read

US 03/13/17 Atlanta, GA ... View More

Article
Community Updates
CVS Pharmacy Is First National Retail Pharmacy to Remove Artificial Trans Fats from All Exclusive Store Brand Food Products
CVS Pharmacy Is First National Retail Pharmacy to Remove Artificial Trans Fats from All Exclusive Store Brand Food Products
Published on February 28, 2017
About a 3 minute read

CVS Pharmacy is the first national retail pharmacy chain to announce the removal of partially hydrogenated oils (PHO), the primary source of artificial trans fats in processed foods, from all its exclusive store brands food products. The retailer now... View More

Article
Marketing & CommunicationsMarketing & Communications
How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV
How Audi Lost the Brand Activist Race: 6 Lessons for Brands That Aspire to a Social POV
Published on February 21, 2017
About a 6 minute read

The year has hardly begun and we’ve already witnessed radical shifts throughout society - growing anti-establishment contingencies, women’s rights marches, and the new US administration are some of the major talking points of 2017. Many have call... View More

Article
Marketing & Communications
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
Sign o' the Times: This Year's Super Bowl Had More Goodvertising Than Ever
Published on February 13, 2017
About a 6 minute read

The political unrest seems to be good for advertising with a conscience, as this year’s Super Bowl saw the highest number of Goodvertising campaigns ever. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
7 Ways to Advance Purpose in a Turbulent World
7 Ways to Advance Purpose in a Turbulent World
Published on January 27, 2017
About a 6 minute read

The question is no longer if an organization will engage with society, it’s how. Yet, from Brexit to Trump to Black Lives Matter, how is now harder than ever before. So, throughout the year, we will illuminate the “how” for business and societa... View More

Article
Community Updates
Eastman Supplies for Soldiers Ships Record Number of Packages
Eastman Supplies for Soldiers Ships Record Number of Packages
Published on January 23, 2017
About a 2 minute read

Thanks to our Eastman team members - and several community partners and neighbors, we collected a record-setting 25,000 items for the 2016 Supplies for Soldiers campaign! In December, more than 1,000 care packages made their way around the world to ... View More

Article
Community Updates
GM Donates $1.7 Million Across U.S. Through Community Grants Program
GM Donates $1.7 Million Across U.S. Through Community Grants Program
Published on January 9, 2017
About a 1 minute read

In 2016, General Motors awarded $1.7 million to nonprofit organizations located in and serving General Motors communities across the U.S. through the company’s Community Grants Program. With a special focus in the areas of STEM education, vehicle a... View More

Article
Materials & PackagingMaterials & Packaging
Apple, HP, Samsung, Sony Join Effort to Keep Child Labor Out of Cobalt Supply Chains
Apple, HP, Samsung, Sony Join Effort to Keep Child Labor Out of Cobalt Supply Chains
Published on December 28, 2016
About a 2 minute read

Apple, HP, Samsung SDI and Sony have joined the Responsible Cobalt Initiative, with a pledge to follow the Organization for Economic Cooperation and Development (OECD) guidelines for mining supply chains, which call for traceability and immediate cor... View More

Article
Community Updates
Panera Bread Broadens Leadership on Animal Welfare Issues
Panera Bread Broadens Leadership on Animal Welfare Issues
Published on December 20, 2016
About a 3 minute read

Panera Bread today announced its intention to initiate an industry-wide effort to improve the welfare of broiler chickens by 2024. The company is also proud to share its continued progress on animal welfare issues and the reduced use of antibiotics a... View More

Article
Community Updates
P&G Releases First-Ever Citizenship Report
P&G Releases First-Ever Citizenship Report
Published on December 19, 2016
About a 2 minute read

The Procter & Gamble Company (NYSE:PG) has released its first-ever Citizenship Report, detailing progress in reducing its environmental footprint, improving social conditions for those in need, advancing Diversity and Inclusion and empowering wom... View More

Article
Innovation & TechnologyInnovation & Technology
Wrangler, Toyota Celebrate Major Achievements in Water Savings
Wrangler, Toyota Celebrate Major Achievements in Water Savings
Published on December 19, 2016
About a 5 minute read

Ambitions to reduce environmental impact by slashing water use are driving brands in industries of all kinds to rethink their manufacturing processes. This week, both Wrangler and Toyota announced they have risen to the challenge and have plenty to s... View More

Article
Innovation & TechnologyInnovation & Technology
GM Exceeds Landfill-Free Goal, Starts Testing Autonomous Vehicles
GM Exceeds Landfill-Free Goal, Starts Testing Autonomous Vehicles
Published on December 16, 2016
About a 4 minute read

General Motors (GM) achieved a record number of landfill-free facilitiesin 2016, exceeding its commitment four years early. The company now operates 152 global facilities that recycle, reuse or convert to energy all waste from daily operations, inclu... View More

Article
Circular EconomyCircular Economy
UK Universities Poised to Lead Europe in Cutting Food Waste in Half by 2030
UK Universities Poised to Lead Europe in Cutting Food Waste in Half by 2030
Published on December 16, 2016
About a 5 minute read

Ending food waste is a key concern across the Western world, with new initiatives such as WWF and Sodexo’s sustainable meals program and Sainsbury’s Waste Less, Save More campaign seeming to crop up almost daily. ... View More

Article
Community Updates
Business Leaders Propel Sustainable Urban Agrihood in Detroit
Business Leaders Propel Sustainable Urban Agrihood in Detroit
Published on November 30, 2016
About a 3 minute read

Watch the Video Here. SAN FRANCISCO, November 30, 2016 - Sustainable Brands® joins forces with the Michigan Urban Farming Initiative (MUFI) and BASF to debut a mixed-use urban agriculture development project today. A new Community Resource Center i... View More

Article
Community Updates
Goodwill, Partners Urge People to Donate Using the Give Back Box this Cyber Monday
Goodwill, Partners Urge People to Donate Using the Give Back Box this Cyber Monday
Published on November 28, 2016
About a 4 minute read

Goodwill is partnering with leading retailers to make it easy for online shoppers to reuse, repurpose and recycle textiles and clothing this holiday season. ... View More

Article
Community Updates
Kimberly-Clark’s HAKLE Brand Changes Lives in Angola and South Africa
Kimberly-Clark’s HAKLE Brand Changes Lives in Angola and South Africa
Published on November 22, 2016
About a 1 minute read

HAKLE, the leading tissue brand in Switzerland, has joined forces with the world’s leading children’s organization, UNICEF, to transform the lives of children and their families in Angola and South Africa. Part of the Kimberly-Clark’s global To... View More

Article
Community Updates
PepsiCo and the Nature Conservancy Announce "Water for the Planet:" A Water Replenishing Strategy For Latin America
PepsiCo and the Nature Conservancy Announce "Water for the Planet:" A Water Replenishing Strategy For Latin America
Published on November 21, 2016
About a 5 minute read

PepsiCo Latin America and The Nature Conservancy (TNC) in Latin America announced "Water for the Planet," a new collaboration that will work to replenish five different watersheds for the urban areas of Mexico City, Monterrey, São Paulo, G... View More

Article
Community Updates
General Motors, Herman Miller and Green Standards Partner for Landfill-Free Solution to Office Transformation
General Motors, Herman Miller and Green Standards Partner for Landfill-Free Solution to Office Transformation
Published on November 21, 2016
About a 5 minute read

Pilot program benefits about 100 Michigan-based community organizations, with a focus on Detroit. Detroit’s Cody High School among first to participate with furniture and three-room makeover. ... View More

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