Assets About Brands Taking Stands
Found 669 assets. Page 2 of 34.
Investors Can No Longer Ignore China’s Lagging ESG Performance
For brands that pulled out of Russia after the invasion of Ukraine, the cost was in the billions. But Russia is a tiny economy compared to China; and the costs of inaction on ESG issues could be multitudes of magnitude bigger. ... View More
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. ... View More
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More
2022 Trends in Purpose and What They Mean for the Year Ahead
This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’
For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another... View More
Climate Change in the Divided States: Why Polarization Should Be Sustainability’s Most Important Issue
If we continue to be distracted by our biennial game of political ping-pong, we are unlikely to avoid the most devastating impacts of climate change — unless we fundamentally address the underlying causes of polarization and disinformation as part ... View More
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get youn... View More
US Public Agrees: Companies Cannot Adequately Address Climate Issues Without Including Racial Justice
New survey of US adults and C-suite about the role of business in addressing environmental justice shows disconnect for the latter on the link between the environment and racial equity. ... View More
Brands Walk Their Talk in Support of Women’s Rights
Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More
Uyghur Forced Labor Prevention Act Mandates Supply Chain Due Diligence
The law is a direct response to the widespread, well-documented reports of crimes against humanity in the Uyghur regions — and the fact that the reactions from most global brands to the issue have been, to put it lightly, disappointing. ... View More
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices
To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly understand our own roles in society — and by doing so, to let go of outdated notions. ... View More
Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?
Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic. ... View More
Without Ukrainian Sunflower Oil, Iceland Foods Forced to Put Practicality Over Sustainability
Thanks to the Russia-Ukraine conflict, the British grocery chain has been cut off from its supply of sunflower oil; the company says it must temporarily revert to using palm oil, which it eliminated from its products in 2018. ... View More
Profit, Performance and Impact: The Success Criteria of a Whole Brand
The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More
The Sustainable Brands Network, Ukraine & the Power of Community
SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More
Music Industry Heavyweights Pledge Collaborative, Coordinated Climate Action
The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives. ... View More
