Unlock New Opportunities for Thought Leadership with SB Webinars

Assets About Brands Taking Stands

Found 667 assets. Page 2 of 34.

Article
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023

From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More

Article
2022 Trends in Purpose and What They Mean for the Year Ahead

This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More

Article
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum

How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More

Article
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’

For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another... View More

Article
Climate Change in the Divided States: Why Polarization Should Be Sustainability’s Most Important Issue

If we continue to be distracted by our biennial game of political ping-pong, we are unlikely to avoid the most devastating impacts of climate change — unless we fundamentally address the underlying causes of polarization and disinformation as part ... View More

Article
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls

Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get youn... View More

Article
US Public Agrees: Companies Cannot Adequately Address Climate Issues Without Including Racial Justice

New survey of US adults and C-suite about the role of business in addressing environmental justice shows disconnect for the latter on the link between the environment and racial equity. ... View More

Article
Brands Walk Their Talk in Support of Women’s Rights

Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More

Article
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival

The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More

Article
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure

Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More

Article
Uyghur Forced Labor Prevention Act Mandates Supply Chain Due Diligence

The law is a direct response to the widespread, well-documented reports of crimes against humanity in the Uyghur regions — and the fact that the reactions from most global brands to the issue have been, to put it lightly, disappointing. ... View More

Article
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices

To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly understand our own roles in society — and by doing so, to let go of outdated notions. ... View More

Article
Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?

Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic. ... View More

Article
Without Ukrainian Sunflower Oil, Iceland Foods Forced to Put Practicality Over Sustainability

Thanks to the Russia-Ukraine conflict, the British grocery chain has been cut off from its supply of sunflower oil; the company says it must temporarily revert to using palm oil, which it eliminated from its products in 2018. ... View More

Article
Profit, Performance and Impact: The Success Criteria of a Whole Brand

The reality of living in a capitalist society is that we can't simply cut off the production of products and services; the brands that will succeed in the upcoming decades will be those that function holistically, with sustainable actions built in. ... View More

Article
The Sustainable Brands Network, Ukraine & the Power of Community

SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More

Article
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth

Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More

Article
Music Industry Heavyweights Pledge Collaborative, Coordinated Climate Action

The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives. ... View More

Article
European Retail Giants Drop Brazilian Beef Over Deforestation Linked to Meat Giant JBS

The move comes following an investigation by Repórter Brasil and Mighty Earth that tracked deforestation-linked beef to European retail store shelves. JBS, the world’s largest beef producer, has long been on the radar of environmental NGOs and for... View More

Article
Cotton Laundering Shows Risk of Business as Usual with China

China’s importance to global supply chains as a key source of raw materials and labor puts brands at high risk of inadvertently supporting forced labor. Right now, the focus is on the garment industry; but other industries should pay close attentio... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information