Assets About Brands Taking Stands

Found 673 assets. Page 2 of 34.

Article
Supply ChainCollaboration & Co-CreationMaterials & Packaging
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
Global Fashion Houses, NGOs Call on Industry to Commit to Deforestation-Free Leather
Published on June 16, 2023
About a 5 minute read

The Deforestation-Free Call to Action for Leather calls on brands and retailers to ensure sourcing of bovine leather from deforestation-free supply chains by 2030 or earlier. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Published on May 23, 2023
About a 5 minute read

Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term. ... View More

Article
Marketing & Communications
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Published on May 1, 2023
About a 4 minute read

Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. ... View More

Article
Organizational GovernanceOrganizational Governance
More and More Talent Ready to Leave Companies Over Misalignment of Values
More and More Talent Ready to Leave Companies Over Misalignment of Values
Published on February 16, 2023
About a 7 minute read

From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values. ... View More

Article
Finance & InvestmentOrganizational Governance
Investors Can No Longer Ignore China’s Lagging ESG Performance
Investors Can No Longer Ignore China’s Lagging ESG Performance
Published on February 14, 2023
About a 6 minute read

For brands that pulled out of Russia after the invasion of Ukraine, the cost was in the billions. But Russia is a tiny economy compared to China; and the costs of inaction on ESG issues could be multitudes of magnitude bigger. ... View More

Article
Marketing & CommunicationsCollaboration & Co-Creation
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
Published on February 6, 2023
About a 3 minute read

The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. ... View More

Article
Organizational GovernanceInnovation & Technology
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023
Published on January 6, 2023
About a 6 minute read

From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More

Article
Circular EconomyMarketing & CommunicationsOrganizational Governance
2022 Trends in Purpose and What They Mean for the Year Ahead
2022 Trends in Purpose and What They Mean for the Year Ahead
Published on December 23, 2022
About a 8 minute read

This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More

Article
Marketing & CommunicationsRegulation & Public Policy
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Published on December 21, 2022
About a 9 minute read

How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More

Article
Marketing & CommunicationsRegulation & Public Policy
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’
Published on December 1, 2022
About a 6 minute read

For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another... View More

Article
Marketing & CommunicationsRegulation & Public Policy
Climate Change in the Divided States: Why Polarization Should Be Sustainability’s Most Important Issue
Climate Change in the Divided States: Why Polarization Should Be Sustainability’s Most Important Issue
Published on November 7, 2022
About a 8 minute read

If we continue to be distracted by our biennial game of political ping-pong, we are unlikely to avoid the most devastating impacts of climate change — unless we fundamentally address the underlying causes of polarization and disinformation as part ... View More

Article
Marketing & Communications
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
Published on November 7, 2022
About a 7 minute read

Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get youn... View More

Article
Organizational Governance
US Public Agrees: Companies Cannot Adequately Address Climate Issues Without Including Racial Justice
US Public Agrees: Companies Cannot Adequately Address Climate Issues Without Including Racial Justice
Published on September 7, 2022
About a 4 minute read

New survey of US adults and C-suite about the role of business in addressing environmental justice shows disconnect for the latter on the link between the environment and racial equity. ... View More

Article
Organizational GovernanceOrganizational GovernanceRegulation & Public Policy
Brands Walk Their Talk in Support of Women’s Rights
Brands Walk Their Talk in Support of Women’s Rights
Published on July 13, 2022
About a 4 minute read

Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More

Article
Marketing & Communications
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
The Doomsday Clock Is Ticking on the World’s Biggest Advertising Festival
Published on June 27, 2022
About a 7 minute read

The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More

Article
Marketing & Communications
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure
Published on June 10, 2022
About a 8 minute read

Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More

Article
Supply ChainOrganizational Governance
Uyghur Forced Labor Prevention Act Mandates Supply Chain Due Diligence
Uyghur Forced Labor Prevention Act Mandates Supply Chain Due Diligence
Published on June 2, 2022
About a 5 minute read

The law is a direct response to the widespread, well-documented reports of crimes against humanity in the Uyghur regions — and the fact that the reactions from most global brands to the issue have been, to put it lightly, disappointing. ... View More

Article
Organizational GovernanceOrganizational Governance
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices
Published on April 19, 2022
About a 5 minute read

To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly understand our own roles in society — and by doing so, to let go of outdated notions. ... View More

Article
Circular EconomyMarketing & Communications
Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?
Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?
Published on April 4, 2022
About a 6 minute read

Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic. ... View More

Article
Supply Chain
Without Ukrainian Sunflower Oil, Iceland Foods Forced to Put Practicality Over Sustainability
Without Ukrainian Sunflower Oil, Iceland Foods Forced to Put Practicality Over Sustainability
Published on March 30, 2022
About a 2 minute read

Thanks to the Russia-Ukraine conflict, the British grocery chain has been cut off from its supply of sunflower oil; the company says it must temporarily revert to using palm oil, which it eliminated from its products in 2018. ... View More

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