Assets About Brands Taking Stands
Found 669 assets. Page 7 of 34.
Breaking Through to the C-Suite: A ‘How To’ for Sustainability Executives
Even at this advanced stage of our climate and resource debacle, sustainability practitioners still do not possess the same status in corporations as their purely business-minded brethren. How do we get sustainability officers both the recognition th... View More
CEO Activism: How to Achieve Authentic Impact
Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool? To find out at least half the story, we sat down with a leader from one such PR firm, Victoria Baxter, of the... View More
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges. ... View More
5 Cultural Shifts Brands Should Adapt to in 2019
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. ... View More
Top 5 Companies That Effectively Amplified Their Impact in 2018
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More
Spreading a Message of Moderation for the Holidays
The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from dr... View More
How Businesses Are Stepping Up to Reforest California
California is still reeling from the series of devastating wildfires that gutted its landscape — again — in the past few months. ... View More
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts. ... View More
World's Largest Palm Oil Trader Gives Forest Destroyers Nowhere to Hide
After an intensive global campaign by Greenpeace, Wilmar International has published a detailed action plan to map and monitor its palm oil suppliers. This week, the world’s largest palm oil trader, Wilmar International, published a detailed actio... View More
What the Black Friday Climate Report Means for Companies
The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not ju... View More
Trending: Regenerative Sourcing, Circular Models Revamping Fashion
This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.” ... View More
Plastic, Be Gone! Unilever, Stora Enso Developing Better Sachets, Straws
This week, more momentum on the anti-plastic front: Unilever will develop a crowdsourced, plastic-free laundry solution to combat single-use sachets; while Stora Enso and Sulapac are developing renewable drinking straws. Unilever to invest €100K in... View More
The Gen Z Breakthrough Brands and Why They Love 'Em
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More
All New 3M Products to Include Sustainability Value
US-based multinational 3M launches approximately 1,000 new products each year; starting in 2019, 100 percent of them will have sustainability built in: Today, at the United Nations Climate Change Conference (COP24), 3M announced its first formal requ... View More
'Value Change' Program to Help Companies Handle Tricky Scope 3 Emissions
The recent report from the Intergovernmental Panel on Climate Change (IPCC) sounds an alarm: “Limiting global warming to 1.5°C …requires rapid and far-reaching transitions in energy, land, urban infrastructure … and industrial systems.” ... View More
BASF receives Honda of America’s Waste Stewardship award
HUNTSVILLE, AL, November 28, 2018 – BASF’s facility in Huntsville, Alabama received the Green Excellence Recognition in Waste Stewardship Award by Honda of America Manufacturing. The award recognizes BASF’s continuous and innovative efforts tow... View More
How2Recycle Welcomes Personal Care Products Leader Johnson & Johnson Consumer Inc.
How2Recycle today announced Johnson & Johnson Consumer Inc. – one of the world's largest consumer wellness and personal care products companies – has joined the growing list of companies adopting the How2Recycle label. The company will start ... View More
'Powering Down Corruption' in Cobalt Supply Chains a Business Imperative
A new report from Washington D.C.-based nonprofit the Enough Project highlights just how rampant corruption and human rights abuses are in the supply chain for cobalt, a mineral used to power battery technology. ... View More
Stanley Black & Decker Commits to Combatting Plastic Pollution
Signs the New Plastics Economy Global Commitment at the Our Ocean Conference. ... View More
