Assets About Brands Taking Stands

Found 673 assets. Page 7 of 34.

Article
Marketing & Communications
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Published on May 9, 2019
About a 5 minute read

New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in the minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and caus... View More

Article
Organizational GovernanceOrganizational GovernanceGlobal Partners
3 Lessons Learned from SB’19 Paris, Day 1
3 Lessons Learned from SB’19 Paris, Day 1
Published on April 24, 2019
About a 10 minute read

Across Europe, activists demanding more action on issues that matter have taken over the narrative. Tapping into business innovation to help change the world for the better is now firmly accepted as a crucial part of the puzzle. As speakers highlight... View More

Article
Innovation & Technology
The Allbirds Carbon Fund: We’re Changing, So the Climate Doesn’t
The Allbirds Carbon Fund: We’re Changing, So the Climate Doesn’t
Published on April 22, 2019
About a 2 minute read

We have a contract with our customers to continuously improve our products and business. We’ve relentlessly sought out new ways to lessen our environmental impact — and when we can’t find one, we invent it. ... View More

Article
Organizational Governance
Community Buy-In: Turning Employees from Cynics to Storytellers
Community Buy-In: Turning Employees from Cynics to Storytellers
Published on April 18, 2019
About a 4 minute read

As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. There are many reasons for this; however, a common denominator for thos... View More

Article
Surfacing Submerged ValueOrganizational Governance
Breaking Through to the C-Suite: A ‘How To’ for Sustainability Executives
Breaking Through to the C-Suite: A ‘How To’ for Sustainability Executives
Published on April 18, 2019
About a 5 minute read

Even at this advanced stage of our climate and resource debacle, sustainability practitioners still do not possess the same status in corporations as their purely business-minded brethren. How do we get sustainability officers both the recognition th... View More

Article
Organizational Governance
CEO Activism: How to Achieve Authentic Impact
CEO Activism: How to Achieve Authentic Impact
Published on April 1, 2019
About a 6 minute read

Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool? To find out at least half the story, we sat down with a leader from one such PR firm, Victoria Baxter, of the... View More

Article
Organizational Governance
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
Published on March 15, 2019
About a 4 minute read

Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges. ... View More

Article
Marketing & Communications
5 Cultural Shifts Brands Should Adapt to in 2019
5 Cultural Shifts Brands Should Adapt to in 2019
Published on March 11, 2019
About a 5 minute read

2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More

Article
Organizational Governance
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
Published on March 8, 2019
About a 4 minute read

The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change. ... View More

Article
Marketing & Communications
Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018
Published on December 28, 2018
About a 5 minute read

As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More

Article
Consumer Behavior Change
Spreading a Message of Moderation for the Holidays
Spreading a Message of Moderation for the Holidays
Published on December 21, 2018
About a 4 minute read

The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from dr... View More

Article
Collaboration & Co-Creation
How Businesses Are Stepping Up to Reforest California
How Businesses Are Stepping Up to Reforest California
Published on December 14, 2018
About a 6 minute read

California is still reeling from the series of devastating wildfires that gutted its landscape — again — in the past few months. ... View More

Article
Circular Economy
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
Trending: Fashion Giants Take Further Steps to Create Climate-Friendly Industry
Published on December 14, 2018
About a 6 minute read

The fashion industry has kicked December off with a bang, launching a number of game-changing initiatives and partnerships aimed at further improving its image by reducing its impacts. ... View More

Article
Supply Chain
World's Largest Palm Oil Trader Gives Forest Destroyers Nowhere to Hide
World's Largest Palm Oil Trader Gives Forest Destroyers Nowhere to Hide
Published on December 11, 2018
About a 4 minute read

After an intensive global campaign by Greenpeace, Wilmar International has published a detailed action plan to map and monitor its palm oil suppliers. This week, the world’s largest palm oil trader, Wilmar International, published a detailed actio... View More

Article
Circular EconomyCircular Economy
What the Black Friday Climate Report Means for Companies
What the Black Friday Climate Report Means for Companies
Published on December 10, 2018
About a 5 minute read

The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not ju... View More

Article
Collaboration & Co-Creation
Trending: Regenerative Sourcing, Circular Models Revamping Fashion
Trending: Regenerative Sourcing, Circular Models Revamping Fashion
Published on December 7, 2018
About a 6 minute read

This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.” ... View More

Article
Innovation & Technology
Plastic, Be Gone! Unilever, Stora Enso Developing Better Sachets, Straws
Plastic, Be Gone! Unilever, Stora Enso Developing Better Sachets, Straws
Published on December 7, 2018
About a 6 minute read

This week, more momentum on the anti-plastic front: Unilever will develop a crowdsourced, plastic-free laundry solution to combat single-use sachets; while Stora Enso and Sulapac are developing renewable drinking straws. Unilever to invest €100K in... View More

Article
Marketing & Communications
The Gen Z Breakthrough Brands and Why They Love 'Em
The Gen Z Breakthrough Brands and Why They Love 'Em
Published on December 6, 2018
About a 4 minute read

What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — afte... View More

Article
Innovation & TechnologyInnovation & Technology
All New 3M Products to Include Sustainability Value
All New 3M Products to Include Sustainability Value
Published on December 5, 2018
About a 3 minute read

US-based multinational 3M launches approximately 1,000 new products each year; starting in 2019, 100 percent of them will have sustainability built in: Today, at the United Nations Climate Change Conference (COP24), 3M announced its first formal requ... View More

Article
Supply Chain
'Value Change' Program to Help Companies Handle Tricky Scope 3 Emissions
'Value Change' Program to Help Companies Handle Tricky Scope 3 Emissions
Published on December 3, 2018
About a 5 minute read

The recent report from the Intergovernmental Panel on Climate Change (IPCC) sounds an alarm: “Limiting global warming to 1.5°C …requires rapid and far-reaching transitions in energy, land, urban infrastructure … and industrial systems.” ... View More

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