Assets About Brands Taking Stands

Found 673 assets. Page 4 of 34.

Article
Organizational GovernanceOrganizational Governance
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
25 Brand Leaders Share Lessons Learned from Remaining True to Purpose
Published on December 8, 2020
About a 4 minute read

A new ebook compiles insights from dozens of interviews with business leaders from the Purpose 360 podcast. The ebook is designed to be easily shared with colleagues, to help advance discussions about purpose into actionable strategy and practice. ... View More

Article
Marketing & CommunicationsOrganizational Governance
3 Lessons for Brands on How to (Credibly) Drive Social Change
3 Lessons for Brands on How to (Credibly) Drive Social Change
Published on December 4, 2020
About a 5 minute read

The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.  ... View More

Article
Organizational GovernanceCircular Economy
Why Wait for Regulation — Instead of Doing Better Now?
Why Wait for Regulation — Instead of Doing Better Now?
Published on November 9, 2020
About a 6 minute read

Corporations are afraid of their costs rising — shareholder interests demand a high return on investment in order for companies to remain profitable and competitive. But it simply will not remain viable to be a corporation that doesn’t address it... View More

Article
Consumer Behavior Change
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
Published on November 2, 2020
About a 4 minute read

The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. ... View More

Article
Marketing & CommunicationsOrganizational GovernanceRegulation & Public Policy
Companies Must Follow Climate Science Straight to Capitol Hill
Companies Must Follow Climate Science Straight to Capitol Hill
Published on October 30, 2020
About a 5 minute read

Setting climate goals and claiming leadership while supporting laws that would oppose the realization of those goals is not just bad for a company’s reputation and the hiring of young talent — such misalignment also poses a systemic risk that is ... View More

Article
Organizational Governance
Reimagine 2020 — as 'The Year of Good'
Reimagine 2020 — as 'The Year of Good'
Published on October 27, 2020
About a 3 minute read

With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.  ... View More

Article
Marketing & Communications
Activism: Why Taking a Stand Will Build Your Brand
Activism: Why Taking a Stand Will Build Your Brand
Published on October 26, 2020
About a 6 minute read

Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. ... View More

Article
Organizational GovernanceOrganizational Governance
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
Published on October 19, 2020
About a 4 minute read

When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.... View More

Article
Supply Chain
How the Cocoa Industry Can and Must Change to Tackle the Climate Crisis
How the Cocoa Industry Can and Must Change to Tackle the Climate Crisis
Published on October 15, 2020
About a 4 minute read

Ceres’ new Investor Brief on Cocoa identifies three key challenges posed to the cocoa industry by shifting social and environmental conditions, and the actions companies can take today to mitigate the material financial risks embedded in cocoa supp... View More

Article
Circular Economy
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
Published on October 14, 2020
About a 5 minute read

New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world. ... View More

Article
Organizational GovernanceCircular EconomyOrganizational Governance
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
Published on September 18, 2020
About a 4 minute read

But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Oatly’s Big Gaffe: Straying from Its Brand Purpose
Oatly’s Big Gaffe: Straying from Its Brand Purpose
Published on September 9, 2020
About a 4 minute read

If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story. ... View More

Article
Supply Chain
Growing Pressure on Brands to Cut Supply Link Tainted with Uyghur Forced Labor
Growing Pressure on Brands to Cut Supply Link Tainted with Uyghur Forced Labor
Published on August 31, 2020
About a 5 minute read

State-sanctioned camps, forced labor and cultural genocide are something no company should be involved with, directly or indirectly. ... View More

Article
Consumer Behavior ChangeCollaboration & Co-CreationMarketing & Communications
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
Published on July 1, 2020
About a 4 minute read

In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July. ... View More

Article
Organizational Governance
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
Published on June 10, 2020
About a 3 minute read

We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation. ... View More

Article
Marketing & CommunicationsOrganizational Governance
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
Published on June 4, 2020
About a 6 minute read

Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action. ... View More

Article
Marketing & CommunicationsOrganizational Governance
How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times
Published on June 3, 2020
About a 9 minute read

Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands f... View More

Article
Circular EconomyCollaboration & Co-Creation
155 Business Leaders Push Governments for Net-Zero COVID-Recovery Plan
155 Business Leaders Push Governments for Net-Zero COVID-Recovery Plan
Published on May 19, 2020
About a 3 minute read

In the largest-ever, UN-backed, CEO-led climate advocacy effort, major multinationals — all part of the Science Based Targets initiative — reaffirm their own commitments to achieving zero-carbon economy and call on governments to match their ambi... View More

Article
Collaboration & Co-CreationOrganizational Governance
Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19
Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19
Published on May 18, 2020
About a 1 minute read

The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign. ... View More

Article
Marketing & Communications
LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action
LEAD on Climate 2020 to Be Largest-Ever Virtual Lawmaker Advocacy Day for Climate Action
Published on May 12, 2020
About a 1 minute read

300+ businesses in the largest-ever call to action from business leaders to the US Congress will call for a build-back-better strategy that centers around a resilient, clean energy economy. ... View More

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