How2Recycle today announced Johnson & Johnson Consumer Inc. – one of the world's largest consumer wellness and personal care products companies – has joined the growing list of companies adopting the How2Recycle label. The company will start by using the on-package recycling label on many of its baby products, including baby lotion, baby shampoo, and baby wash. The label will help make recycling easier for busy parents, by providing specific instructions on how each product can be recycled.
“We are thrilled that Johnson & Johnson Consumer Inc is joining the movement of hundreds of brands embracing standardized recycling labeling with How2Recycle,” said Kelly Cramer, lead of How2Recycle at the Sustainable Packaging Coalition. “By telling people exactly how to recycle their packaging, Johnson & Johnson is empowering parents to take proper action while making their lives easier.”
The How2Recycle label is the only U.S.-based recycling label that is standardized across all packaging types and is the only label to offer comprehensive instructions on packaging recyclability in an easy to understand format. Thousands of name brand products already use the label and it can be found in retailers in hundreds of stores across the country.
Corporate Political Responsibility in an Environment of Distrust
As US politics become increasingly polarized, brands are left wondering whether and how to engage. How can they simultaneously challenge the status quo, align their influences with brand values and commitments, and avoid the risks of retribution? Join us for an interactive workshop to explore putting the Erb Principles for Corporate Political Responsibility into practice, review new research from Porter Novelli on stakeholder perceptions, and hear how practitioners are using non-partisan principles to connect in this challenging environment — Monday, Oct. 16 at SB'23 San Diego.
The How2Recycle Label is a U.S.-based standardized labeling system that clearly communicates recycling instructions to the public. Over 100 companies and thousands of name brand products are carrying the How2Recycle label on products. How2Recycle is a project of the Sustainable Packaging Coalition®, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. For more information, follow us on Twitter @How2Recycle or go to our website at www.How2Recycle.info.
ABOUT JOHNSON & JOHNSON
At Johnson & Johnson Consumer Inc., we believe good health is the foundation of vibrant lives, thriving communities and forward progress for everyone. With global headquarters located in New Brunswick, New Jersey, and products sold in over 140 countries, we’re one of the world's largest consumer wellness and personal care companies—and home to many of the brands families trust most, including: JOHNSON'S®, LISTERINE®, NEUTROGENA®, and TYLENOL®. Johnson & Johnson Consumer Inc. believes in blending heart, science, and ingenuity to create products and experiences that improve health and happiness at every stage of life. For more information, please visit www.jnj.com/healthcare-products/consumer.