Humana has ranked No. 2 in its industry – the company’s highest-ever ranking – in Fortune magazine’s 2018 listing of the World’s Best and Most Admired Companies. Humana was No. 3 last year in the category of Health Care: Insurance and Managed Care.
The Fortune annual ranking is the worldwide gold standard for the measurement of corporate reputation. Humana ranked No. 1 in the category of Social Responsibility, and also ranked high in areas such as Innovation and People Management.
To conduct the survey, Fortune and partner Korn Ferry started with about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more. The list was pared to the highest-revenue companies in each industry, a total of 680 in 29 countries. The top-rated companies were picked from that list of 680.
To determine the best-regarded companies in 52 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed.
Communicating complex, unfamiliar sustainability claims on CPG packaging
Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.
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Sustainable Brands Staff
Published Jan 23, 2018 2pm EST / 11am PST / 7pm GMT / 8pm CET