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Press Release
Mattel Unveils First-of-its-Kind, CarbonNeutral® Matchbox® Tesla Roadster Die-cast Vehicle Made from 99% Recycled Materials to Serve as Brand Blueprint

Today, Mattel, Inc. announced Drive Toward a Better Future, its product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030.

This is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.

To illustrate these principles, Mattel is unveiling the Matchbox Tesla Roadster, its first die-cast vehicle made from 99% recycled materials and certified CarbonNeutral®. The Matchbox Tesla Roadster will be available starting in 2022.

The reimagined broader Matchbox brand includes new product lines and packaging that feature:

  • More environmentally friendly and innovative materials across vehicles, playsets and packaging
  • Enhanced consumer recycling through product design and packaging labeling
  • An overall eco-friendly themed approach to play, with more e-vehicle product offerings and e-vehicle chargers in fuel station playsets

Read the full release here.

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