We are a creations company that inspires the wonder of childhood!
Mattel
Environmental sustainability is a corporate priority at Mattel and creating sustainable products and packaging is an important part of our commitment to the planet. We are actively minimizing our use of natural resources in our products, packaging and business operations. We are also working to reduce greenhouse gas emissions, minimize waste, conserve water resources and more.
Mattel Announces Goal to Reduce Plastic Packaging by 25% per Product by 2030 and Publishes Latest Citizenship Report
1 year ago - New goal complements other previously announced sustainable product and packaging goals, including to achieve 100% recycled, recyclable, or bio-based plastic materials in products and packaging by 2030.
Mattel Expands its Sustainable Product Offering with New MEGA BLOKS CarbonNeutral Green Town Line and Matchbox Tesla Roadster Made from 99% Recycled Materials
1 year ago - Mattel is first toy company to incorporate certified renewable polymers from SABIC’s TRUCIRCLE program across its product offerings, starting with MEGA and select Matchbox products
Conscientious Consumption: The SB 2021 Holiday Gift Guide
1 year ago - With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we’d be happy to support anytime.
Mattel Launches Barbie Loves the Ocean — Its First Fashion Doll Collection Made from Recycled Ocean-Bound* Plastic
1 year ago - New Campaign ‘The Future of Pink is Green™’ Engages Kids in Supporting a Greener Future
Mattel PlayBack to Give Old Toys New Life
2 years ago - With new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products.
Mattel Unveils First-of-its-Kind, CarbonNeutral® Matchbox® Tesla Roadster Die-cast Vehicle Made from 99% Recycled Materials to Serve as Brand Blueprint
2 years ago - Goal to Use 100% Recycled, Recyclable or Bio-based Plastic Materials across all Matchbox® Cars, Playsets and Packaging by 2030
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021
2 years ago - In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
Building Better Supply Chains Requires Better Data
5 years ago - Supply chains are making headlines once again — and for all the wrong reasons.
Mattel, ColorADD Launch First-Ever Inclusive UNO® Deck for the Colorblind
5 years ago - Coinciding with International Colorblind Awareness Day, global learning development and play company Mattel has launched UNO® ColorADD, the world’s first card game for the colorblind.
Unilever, UN Women Set Out to Slay Gender Stereotypes with Progressive Advertising Alliance
5 years ago - In recent years, Unilever has distinguished itself both as a champion for sustainability and overcoming gender bias with campaigns, initiatives and internal actions that work to align the company’s products and purpose. Further building on this reputation, the consumer goods giant has launched a new global alliance aimed at eliminating stereotypical portrayals of gender in advertising and all brand-led content.
Mattel Plans to Cut Utility Bills 40% Using Recycled Water
6 years ago - Mattel recently became a California water agency’s newest recycled water customer, which will save about 2 million gallons of drinking water per year in the drought-stricken state. The global toy maker, whose brands include Barbie, Fisher-Price and Hot Wheels, among others, said that using recycled water for irrigation at its El Segundo corporate campus will also save money. “It does cost less for Mattel to purchase recycled water rather than potable water for irrigation,” said Sarah Levine, Mattel global sustainability manager. “The city of El Segundo and [water district] West Basin both sell recycled water for reduced rates.”
West Basin and Mattel Collaborate to Save Up To Two Million Gallons of Drinking Water Per Year
6 years ago - Mattel, Inc. and West Basin Municipal Water District (West Basin) today announced the completion of a joint project to enable the exclusive use of recycled water for irrigation purposes at Mattel’s El Segundo corporate campus. By using West Basin’s locally- produced recycled water for irrigation, Mattel and West Basin are helping to save nearly two million gallons of drinking water per year.
Barbie Breaks Out of Blonde, Blue-Eyed Box with Range of New Shapes, Sizes, Skin Tones
7 years ago - “It’s kind of cool to have people look different,” a young girl says, with two dolls in her hands. One is blonde and blue-eyed, the other has darker tones – and both are Barbie.In a bold move from Mattel, Barbie will now be available in 7 different skin tones and 22 eye colors. The most startling change, though, is that she will also have 4 body types: original, petite, tall, and curvy.
Trending: Barbie, 'Sesame Street' Encouraging Kids to Bust Social Stereotypes
7 years ago - This might be the best recent trend in children’s brands. After years of being a less-than-progressive feminine role model, Barbie is on the verge of becoming the feminist icon she should be. Mattel’s latest ad features a college professor, a veterinarian, a soccer coach, a businesswoman, and a museum tour guide — all girls under the age of 10. It asks the audience, “What happens when girls are free to imagine they can be anything?”
Toymakers, Advertisers Encouraging Young Girls to Redefine Gender Roles
8 years ago - The gender divide starts young in our society, with boys and girls generally encouraged to adopt a standard set of acceptable behaviors and preferences from an early age. But a number of companies have recently begun to encourage young girls and women to forgo limiting gender roles and fulfill their true potential by embracing their strengths and smarts.
Bristol-Myers Squibb, Johnson & Johnson Top ‘100 Best Corporate Citizens List’
9 years ago - Bristol-Myers Squibb, Johnson & Johnson, and Gap have topped CR Magazine’s 2014 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human rights, governance, finance and philanthropy.Now in its 15th year, the list documents 298 data points of disclosure and performance measures acquired from publicly available information in the aforementioned categories. Microsoft, Mattel, Weyerhaeuser, Ecolab, Intel, Coca-Cola, and Walt Disney Company rounded out the top ten.
Brand Leaders Join SB Collaboratory to Address Employee Engagement
9 years ago - Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an island and many challenges they face are shared by their peers, competitors, suppliers and customers. In order to support shared learning and collaboration beyond the conference itself, members of the SB advisory board designed a new structure — the SB Collaboratory — to provide a forum for these professionals to come together to share experiences, ask questions, learn from each other and brainstorm a path forward.
Stopping Global Deforestation: How to Turn Around a Giant (Part 2 of 2)
9 years ago - This is the fourth in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of Chapter Two: The Power of Engagement, and learned six reasons to engage your activist stakeholders.
Stopping Global Deforestation: How to Turn Around a Giant (Part 1 of 2)
9 years ago - This is the third in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of Chapter Two: The Power of Engagement, and learned six reasons to engage your activist stakeholders. Here we continue further into Chapter Two to examine one of seven examples of how engaging activists stakeholders has helped companies serve their purpose.
Research: Choosing the Right Strategy for Sustainability Communications
10 years ago - A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability.