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Mattel

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EcoGrader Helps Companies Evaluate, Reduce the Carbon Footprint of Their Web Presence
EcoGrader Helps Companies Evaluate, Reduce the Carbon Footprint of Their Web Presence

10 years ago - The world of corporate social responsibility has long been dominated by the physical needs of sustainability, with companies focusing on implementing recycling programs, reducing emissions or using renewable energy. Mightybytes, a full-service digital creative firm in Chicago, hopes to add a new dimension to the field.The company has developed a website called EcoGrader to help companies evaluate the carbon footprint of their websites. Although this is largely overlooked, a website actually can have as sizeable a carbon footprint as a Sunday newspaper, page for web page. However, there are several strategies to reduce that and EcoGrader provides companies with many of those solutions.

Research: Choosing the Right Strategy for Sustainability Communications
Research: Choosing the Right Strategy for Sustainability Communications

11 years ago - A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability.

AT&T, Mattel Top CR Magazine 100 Best Corporate Citizens List
AT&T, Mattel Top CR Magazine 100 Best Corporate Citizens List

11 years ago - CR magazine last week released its 2013 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human rights, governance, finance and philanthropy.

Paper Supplier Suspends Forest Clearance After Losing Disney, Levi’s
Paper Supplier Suspends Forest Clearance After Losing Disney, Levi’s

11 years ago - In response to its recent abandonment by nearly 100 international corporate customers, Asia Pulp & Paper (APP) has announced an immediate end to the clearing of natural forest across its entire supply chain in Indonesia. Disney, Levi’s and Mattel were among some of the major brands to jump ship after years of criticism over the paper company’s role in harming Indonesia’s endangered rainforests and communities.

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Packaging and Sustainability - An Open Dialogue Between Stakeholders
Packaging and Sustainability - An Open Dialogue Between Stakeholders

12 years ago - Packaging is a hot topic in sustainability circles. The key question about packaging is the following: Given the economic and environmental costs and benefits of different materials, different designs, different applications and different logistical operations, how can we effectively manage these variables to make the most appropriate packaging decisions?