Unlock New Opportunities for Thought Leadership with SB Webinars

Novelis Unveils Next-Generation High-Strength Alloys for Automotive Industry

Novelis, the world leader in aluminum rolling and recycling, today announced the development of the Novelis Advanz™ 7000-series of high-strength alloys designed for safety-critical components of vehicle structures. Two to three times stronger than any automotive aluminum used in high volumes today, Novelis Advanz 7000-series products can be used to manufacture components such as bumper systems, crash ring components and door intrusion beams. The new alloy series will offer a significant weight reduction when compared to current high strength steels in the marketplace, enabling automakers to further reduce the weight of vehicles while ensuring high levels of passenger safety.

Novelis, the world leader in aluminum rolling and recycling, today announced the development of the Novelis Advanz™ 7000-series of high-strength alloys designed for safety-critical components of vehicle structures.

Two to three times stronger than any automotive aluminum used in high volumes today, Novelis Advanz 7000-series products can be used to manufacture components such as bumper systems, crash ring components and door intrusion beams. The new alloy series will offer a significant weight reduction when compared to current high strength steels in the marketplace, enabling automakers to further reduce the weight of vehicles while ensuring high levels of passenger safety.

"As more automakers look to reduce vehicle weight and improve fuel economy, high-strength aluminum alloys are playing an increasingly critical role in vehicle design," said Jack Clark, Senior Vice President and Chief Technical Officer for Novelis. "For decades, Novelis has been a pioneer in aluminum alloy development and set the standard in the automotive industry. Novelis' Advanz 7000-series will drive the industry forward by offering automakers additional weight savings with superior strength for optimal safety performance."

The Novelis Advanz 7000-series expands the Novelis family of aluminum alloys offering automakers a unique array of products designed to address customer requirements for strength, formability and styling. Customer testing of the first Novelis Advanz 7000-series alloys is currently underway with a number of global automakers.

"The development of Novelis Advanz 7000-series high-strength alloys is the latest step in our strategy to expand our automotive offerings around the world," said Todd Summe, Vice President, Global Research and Development for Novelis. "Our Novelis Advanz 7000-series alloys will be used to produce automotive sheet at Novelis facilities on all three of the world's major automobile producing regions – Asia, Europe and North America – offering a unique supply chain advantage to our global customers."

As the world's leading supplier of aluminum sheet, Novelis is a partner to many of the world's leading automakers and their most structurally innovative vehicles, such as the new Ford F-150, the Range Rover and the Jaguar XE. Novelis pioneered the aluminum alloys -- including 6111, 6016 and 5754 -- that shaped the high volume adoption of aluminum in the auto industry.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
More Information

Related Stories

Beyond cardboard recycling PRESS RELEASE
Beyond cardboard recycling
MGM Resorts Signs Agreement to Expand Renewable Energy Use PRESS RELEASE
MGM Resorts Signs Agreement to Expand Renewable Energy Use
Wood coatings with intention PRESS RELEASE
Wood coatings with intention
Norwegian Cruise Line partners with Drinique to launch new sustainable serveware for breakfast deliveries PRESS RELEASE
Norwegian Cruise Line partners with Drinique to launch new sustainable serveware for breakfast deliveries
Eastman Naia™ team empowers future generation of sustainable fashion designers PRESS RELEASE
Eastman Naia™ team empowers future generation of sustainable fashion designers
Expanded Capabilities at Dow Pack Studios Help Customers Design for Performance and Recyclability PRESS RELEASE
Expanded Capabilities at Dow Pack Studios Help Customers Design for Performance and Recyclability