Sustainable Brands

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Practitioners Across Industries Embracing Their Role in Ensuring Health of Our Ocean
Practitioners Across Industries Embracing Their Role in Ensuring Health of Our Ocean

Collaboration / Looking ahead to Sustainable Brands Oceans (14-16 November 2019 in Porto, Portugal), we caught up with Katherine Bryar — Head of Global Branding and Communications at BioMar — to find out what’s in store. - 1 week ago

SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind
SB’19 Madrid Offers Tasting Menu of ‘Moonshot Thinking’ for the Future of Humankind

The Next Economy / At SB’19 Madrid last week, a diverse array of innovators in various fields demonstrated the notion that asking the right questions and being willing to use imagination to find solutions to the climate crisis and other pressing global issues can turn a Moonshot into reality. - 3 weeks ago

How Kohler Has 'Tapped' an Internal Flow of Entrepreneurial Ideas
How Kohler Has 'Tapped' an Internal Flow of Entrepreneurial Ideas

Organizational Change / To help address the need to provide access to clean water and sanitation around the world, Kohler launched an internal “Shark Tank”-style social innovation competition — and many of its 38,000 employees are loving the chance to share their big ideas. - 4 weeks ago

BASF Collaboration to Develop Closed-Loop Process for Recycling EV Batteries
BASF Collaboration to Develop Closed-Loop Process for Recycling EV Batteries

Cleantech / The ReLieVe project will develop and scale the process and structuring of an integrated industrial sector — from collection and recycling of end-of-life batteries, to the manufacturing of new electrode materials. - 1 month ago

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Beyond Global Thinking: NASA’s Jim Adams on Ensuring Humanity’s Future
Beyond Global Thinking: NASA’s Jim Adams on Ensuring Humanity’s Future

Product, Service & Design Innovation / Ahead of his upcoming keynote at SB’19 Madrid and 50 years after the Moon landing, we spoke with Jim Adams — recently retired Deputy Chief Technologist at NASA — about the moonshot thinking humanity now needs. - 1 month ago

DuPont-Stella McCartney Partnership Yields World’s First Bio-based Faux Fur
DuPont-Stella McCartney Partnership Yields World’s First Bio-based Faux Fur

Chemistry, Materials & Packaging / The pioneer in sustainable luxury apparel worked with DuPont Biomaterials and Ecopel to create the next generation of luxurious alternatives to fur, resulting in a sustainable faux fur made with Sorona® bio-based fibers. - 1 month ago

Q&A: Extinction Rebellion’s Andrew Medhurst and the Role of Youth Activists in Shaking Us Awake
Q&A: Extinction Rebellion’s Andrew Medhurst and the Role of Youth Activists in Shaking Us Awake

Marketing and Comms / Ahead of his upcoming keynote at SB’19 Madrid, we spoke with Andrew Medhurst — a one-time investment banker and now full-time volunteer with Extinction Rebellion — about the moonshot thinking we need to get us out of our current predicament. - 1 month ago

Partnerships, Recyclable K-Cups® Helping Keurig Dr Pepper Towards Waste-Reduction Goals
Partnerships, Recyclable K-Cups® Helping Keurig Dr Pepper Towards Waste-Reduction Goals

Collaboration / What happens when an ethical coffee company merges with a major soda group? Chief Sustainability Officer Monique Oxender told us more about Keurig Dr Pepper and its new “Drink Well, Do Good” platform. - 2 months ago

Q&A: Shaw on Flooring That’s Good for More Than the Feet
Q&A: Shaw on Flooring That’s Good for More Than the Feet

Chemistry, Materials & Packaging / The floor beneath our feet can mean so little, or so much. We caught up with Susan Farris, VP of Sustainability Corporate Communications, to learn more about how Shaw’s focus on sustainability is evolving alongside the market. - 2 months ago

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Q&A: How Akamai, VPPAs Are Paving the Way for a Corporate Clean Energy Future
Q&A: How Akamai, VPPAs Are Paving the Way for a Corporate Clean Energy Future

Cleantech / Akamai, which has committed to power the internet more sustainably, took part in the US’ first corporate aggregated VPPA — a game-changing approach for smaller renewable energy buyers. - 3 months ago

Philip Morris International Is Now in the Life Insurance Business
Philip Morris International Is Now in the Life Insurance Business

Behavior Change / PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits. - 5 months ago

How Can Sustainability Be a Win for B2B Companies? Ask Flex
How Can Sustainability Be a Win for B2B Companies? Ask Flex

Cleantech / Consumer-facing companies get a lot of the attention for their sustainability efforts through great ads and campaigns. But there is a huge role for B2B companies to benefit from sustainability solutions, as well. Flex is one of these. - 5 months ago

Can Green PE, Better Collection and Recycling Redeem Plastic? Braskem Thinks So
Can Green PE, Better Collection and Recycling Redeem Plastic? Braskem Thinks So

Waste Not / As ocean plastic in particular has captured the world’s attention, plastic producers such as Braskem have quickly ramped up efforts to use plastic responsibly and create better alternatives. - 5 months ago

Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories

Leadership / National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships. - 5 months ago

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Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes
Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes

Marketing and Comms / SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn. - 5 months ago

Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies
Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies

Walking the Talk / Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems. - 5 months ago

Sekisui Chemical Launches New Global Website to Teach About SDGs
Sekisui Chemical Launches New Global Website to Teach About SDGs

Marketing and Comms / SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products. - 5 months ago

Q&A: A Practical Guide to Science-Based Targets
Q&A: A Practical Guide to Science-Based Targets

Business Case / Many companies are intrigued about setting science-based targets, yet are unsure about what this means in practice. So, we spoke to South Pole's Charles Henderson to learn more. - 6 months ago

SB’19 Paris, Day 3: Confidence, Cautionary Tales About a Tech-Driven Future
SB’19 Paris, Day 3: Confidence, Cautionary Tales About a Tech-Driven Future

The Next Economy / As SB’19 Paris wound down to a close, two thought-provoking roundtables on Tech, Science and Ethics explored conflicting views regarding a rise in AI applications; and how, for the next generation of purpose-driven startups, not all investors are created equal. - 6 months ago

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SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife

Collaboration / Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy. - 6 months ago

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