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2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

Marketing and Comms / 2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more. - 1 month ago

Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions
Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions

Supply Chain / IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing. - 1 month ago

How Seiko Epson Is Using Digital Technology to Transform the Textile Industry
How Seiko Epson Is Using Digital Technology to Transform the Textile Industry

Product, Service & Design Innovation / Through its cutting-edge inkjet textile-printing technology, Seiko Epson is aiming to not only transform the textile industry, but to help solve an array of social issues caused by analog printing in a range of fields. - 2 months ago

Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams
Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams

Organizational Change / Last month, PMI moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is only just beginning. - 2 months ago

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When Employees Embrace Sustainability, Game-Changing Ideas Happen
When Employees Embrace Sustainability, Game-Changing Ideas Happen

Our Healthy Lives Mission / When cross-functional leads from the Nicorette® brand worked together to create innovative solutions and savings for the company, the business gained valuable insight on the necessity of inter-departmental collaboration for sustainability. - 2 months ago

Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'

Product, Service & Design Innovation / Kao’s new ESG strategy is centered on "kirei" (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. - 2 months ago

Committing to Compostable: Johnson & Johnson Consumer Health’s Journey to Create a 100% Plant-Based Cleansing Cloth
Committing to Compostable: Johnson & Johnson Consumer Health’s Journey to Create a 100% Plant-Based Cleansing Cloth

Our Healthy Lives Mission / Transitioning the market-leading Neutrogena make-up wipes to 100% plant-based fabric will massively increase the reach of the innovation, and illustrates the potential for transforming products across numerous brands and sectors. The company plans to share information about the new fabric with the industry. - 3 months ago

Q&A: How Johnson & Johnson Consumer Health Plans to Deliver on Its Healthy Lives Mission
Q&A: How Johnson & Johnson Consumer Health Plans to Deliver on Its Healthy Lives Mission

Our Healthy Lives Mission / We caught up with Katie Decker, Global President of Essential Health at Johnson & Johnson Consumer Health, to delve into the motivation behind the company’s ambitious, multifaceted mission and the practicalities of delivering on it. - 4 months ago

Johnson & Johnson Consumer Health Commits $800M to Improve the Health of People, Planet
Johnson & Johnson Consumer Health Commits $800M to Improve the Health of People, Planet

Our Healthy Lives Mission / The Consumer Health division of the world’s largest healthcare company has launched its Healthy Lives Mission — with a commitment to invest $800 million through 2030 to meet ambitious goals of improving people’s health while protecting the health of the planet. - 4 months ago

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How Fairtrade Protects Company Supply Chains — and Brand Reputations
How Fairtrade Protects Company Supply Chains — and Brand Reputations

Supply Chain / We caught up with Peg Willingham, newly minted Executive Director of Fairtrade America, to clear up the confusion around the concept of “fair trade”; and hear why Fairtrade is more important than ever. - 5 months ago

Primark and CottonConnect: Bringing Sustainable Cotton from Field to Fashion
Primark and CottonConnect: Bringing Sustainable Cotton from Field to Fashion

Supply Chain / Primark’s Sustainable Cotton Programme — potentially the largest independent programme managed by a fashion retailer — enables it to trace the source of its sustainable cotton, right down to the community it was grown in. - 5 months ago

Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

Marketing and Comms / A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes. - 5 months ago

Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic
Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic

Product, Service & Design Innovation / The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals. - 6 months ago

Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose

Marketing and Comms / NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap. - 6 months ago

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Kering Commits to Net-Positive Impact on Biodiversity by 2025
Kering Commits to Net-Positive Impact on Biodiversity by 2025

Supply Chain / The luxury group’s new biodiversity strategy provides a detailed roadmap aligned with the Science Based Targets Network’s Framework, with four stages: Avoid, Reduce, Restore and Regenerate, and Transform. - 7 months ago

Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025
Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025

Organizational Change / Dole Packaged Foods’ new sustainability commitment is based on a Japanese philosophy called 'sampo yochi' — in which business operates for the good of the seller, the buyer and society. - 8 months ago

Circularity, Human Rights, Regeneration Pillars of Natura’s 2030 ‘Commitment to Life’ Strategy
Circularity, Human Rights, Regeneration Pillars of Natura’s 2030 ‘Commitment to Life’ Strategy

The Next Economy / “We are confident that we will be able to reach these targets by 2030, but we are ambitious to get there sooner; because that is what the planet needs and what our consumers are asking for.” — Christopher Davis, The Body Shop - 8 months ago

Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future

Walking the Talk / We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation. - 8 months ago

How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

Marketing and Comms / Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus. - 8 months ago

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Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future
Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future

The Next Economy / Embracing serendipity, climate positivity and wisdom from the natural world are just a few pertinent principles from the host of inspiring discussions on day 1 of the SB Leadership Summit — along with a shift in focus to being “known for what we allocate, not what we accumulate.” - 8 months ago

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