SB'21: New Speakers. New Sessions!

Sustainable Brands

Sustainable Brands is tagged in 2021 stories. Page 2 of 102.
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

Marketing and Comms / A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes. - 1 year ago

Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic
Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic

Product, Service & Design Innovation / The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals. - 1 year ago

Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose

Marketing and Comms / NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap. - 1 year ago

Kering Commits to Net-Positive Impact on Biodiversity by 2025
Kering Commits to Net-Positive Impact on Biodiversity by 2025

Supply Chain / The luxury group’s new biodiversity strategy provides a detailed roadmap aligned with the Science Based Targets Network’s Framework, with four stages: Avoid, Reduce, Restore and Regenerate, and Transform. - 1 year ago

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Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025
Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025

Organizational Change / Dole Packaged Foods’ new sustainability commitment is based on a Japanese philosophy called 'sampo yochi' — in which business operates for the good of the seller, the buyer and society. - 1 year ago

Circularity, Human Rights, Regeneration Pillars of Natura & Co’s 2030 ‘Commitment to Life’ Strategy
Circularity, Human Rights, Regeneration Pillars of Natura & Co’s 2030 ‘Commitment to Life’ Strategy

The Next Economy / “We are confident that we will be able to reach these targets by 2030, but we are ambitious to get there sooner; because that is what the planet needs and what our consumers are asking for.” — Christopher Davis, The Body Shop - 1 year ago

Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future

Walking the Talk / We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation. - 1 year ago

How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

Marketing and Comms / Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus. - 1 year ago

Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future
Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future

The Next Economy / Embracing serendipity, climate positivity and wisdom from the natural world are just a few pertinent principles from the host of inspiring discussions on day 1 of the SB Leadership Summit — along with a shift in focus to being “known for what we allocate, not what we accumulate.” - 1 year ago

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Q&A: MSC on Ensuring Seafood Sustainability During, and After, a Global Health Crisis
Q&A: MSC on Ensuring Seafood Sustainability During, and After, a Global Health Crisis

Supply Chain / In times of crisis, how much does traceable and sustainable seafood matter to consumers? These are some of the issues we discussed recently with Nicolas Guichoux, Chief Program Officer at the Marine Stewardship Council. - 1 year ago

Q&A: As Stakeholders Demand More from Business, B Corps Rise to the Occasion
Q&A: As Stakeholders Demand More from Business, B Corps Rise to the Occasion

Organizational Change / Here, Lisa Geason-Bauer, founder of Evolution Marketing, discusses the importance of diversity, inclusivity and employee engagement; as well as how B Corps are ideally placed to meet the rapidly changing needs of businesses today and in the future. - 1 year ago

Shelter from the Storm: Overcoming Challenges to Build a Resilient, Sustainable Society
Shelter from the Storm: Overcoming Challenges to Build a Resilient, Sustainable Society

Walking the Talk / In a recent conversation about the role of his company in ensuring a sustainable future in times of increasing uncertainty, MS&AD Insurance Group Holdings’ Shiro Fujii said, “We don’t see ourselves simply as an insurance provider, but as a risk solutions expert.” - 1 year ago

It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19
It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19

Supply Chain / As the pandemic continues, rural agricultural producers and their communities will need renewed levels of support and commitments from supply chain partners, to ensure their continued health and stability. - 1 year ago

SB’20 Yokohama: Collaboration, Co-Creation Tackling the Challenges Facing Japan and the World
SB’20 Yokohama: Collaboration, Co-Creation Tackling the Challenges Facing Japan and the World

Collaboration / On the theme of “Delivering the Good Life,” SB'20 Yokohama was held on February 19–20 in Yokohama City, Kanagawa Prefecture, just outside of Tokyo. The fourth SB conference in Japan attracted 231 speakers and more than 3,300 attendees, making it the largest-scale event in the global Sustainable Brands community. - 1 year ago

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Q&A: How Companies Can Benefit from the AFF’s Family Forest Carbon Program
Q&A: How Companies Can Benefit from the AFF’s Family Forest Carbon Program

Collaboration / The American Forest Foundation’s new program harnesses the collective potential of smaller US landowners to help them participate in carbon markets and carbon-credit schemes — not only benefiting them, but helping the companies that support them fuel the fight against climate change. - 1 year ago

MSC on Mission to Ensure Sustainable Seafood for All
MSC on Mission to Ensure Sustainable Seafood for All

Marketing and Comms / MSC has researched what matters most to seafood lovers, and how to engage consumers and producers on the benefits of sustainable seafood. We caught up with Senior PR Manager Jackie Marks to find out how MSC is getting that message out. - 1 year ago

Q&A: What Makes a Great Place to Work?
Q&A: What Makes a Great Place to Work?

Organizational Change / Marcus Erb, VP of Data Science & Innovation at Great Place to Work, and his team carry out research that helps businesses create workplaces in which all employees feel valued and trusted. Here, Erb explains how being a great place to work benefits both employees and their organizations. - 1 year ago

One Family: How Driscoll’s Is Working to Safeguard Its Farming Communities
One Family: How Driscoll’s Is Working to Safeguard Its Farming Communities

Supply Chain / Driscoll’s One Family philosophy has played a key role in helping the company navigate challenges such as labor standards, immigration reform and water stewardship. We spoke to Soren Bjorn, President of Driscoll's of the Americas, about the impact it has had on the farming communities who produce its berries. - 1 year ago

3 Ways We’ll Change the Game in 2020
3 Ways We’ll Change the Game in 2020

Collaboration / Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come. - 1 year ago

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Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Q&A: thinkPARALLAX Demystifies Effective ESG Communication

Marketing and Comms / thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. - 1 year ago

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