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Sustainable Brands

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Why Shirakawa Village Is Considered One of the World’s ‘Top 100 Sustainable Destinations’
Why Shirakawa Village Is Considered One of the World’s ‘Top 100 Sustainable Destinations’

Circular Economy / Japan’s idyllic Shirakawa Village has worked to mitigate overtourism and preserve the integrity of the local traditions and landscape by limiting visitors to those who respect the town’s heritage and embrace the spirit of mutual assistance that drives the local culture. - 3 years ago

Transform to Net Zero: What Collective Climate Action Looks Like, One Year On
Transform to Net Zero: What Collective Climate Action Looks Like, One Year On

Collaboration & Co-Creation / In July 2020, Transform to Net Zero launched as a cross-sector initiative to accelerate the transition to a net-zero global economy, and inspire other global leaders to do the same. What does progress looks like one year on, and what happens next in the lead-up to COP 26? - 3 years ago

Healthier Supply Chains Supporting Johnson & Johnson Consumer Health’s Healthy Lives Mission
Healthier Supply Chains Supporting Johnson & Johnson Consumer Health’s Healthy Lives Mission

Our Healthy Lives Mission / Achieving Johnson & Johnson Consumer Health’s Healthy Lives Mission requires its supply chains to be healthy, as well. Here, Worldwide VP of Supply Chain Meri Stevens shares insights gained from collaborating with suppliers to achieve agility in complex supply chains. - 3 years ago

Johnson & Johnson Consumer Health Advances Field of Skincare for Cancer Patients
Johnson & Johnson Consumer Health Advances Field of Skincare for Cancer Patients

Our Healthy Lives Mission / During oncology treatment, patients’ skin requires special care. Products such as Aveeno® Restorative Skin Therapy can help patients of all skin types avoid severe cutaneous adverse reactions, so they can focus on life-saving therapies. - 3 years ago

Efforts to Achieve the SDGs Are Revitalizing Communities in Japan and Beyond
Efforts to Achieve the SDGs Are Revitalizing Communities in Japan and Beyond

Collaboration & Co-Creation / This year’s International Forum on SDGs for Regional Revitalization examined the acceleration of sustainable development initiatives in and outside Japan, through corporate and government cooperation, and the positive ripple effects on communities around the world.  - 3 years ago

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

Organizational Governance / At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap between commitments and actions. - 3 years ago

Sustainable Brands Pursues Broad-Based Business Transformation
Sustainable Brands Pursues Broad-Based Business Transformation

Organizational Governance / SB announces PMI as the first graduate of its Voyager program — established to support the transformation of brands that face significant challenges related to ESG performance and reputation. - 3 years ago

Johnson’s Baby Overhauls Pumps in Packaging to Aid Recycling
Johnson’s Baby Overhauls Pumps in Packaging to Aid Recycling

Our Healthy Lives Mission / By removing this small part of the packaging of Johnson's® Baby products, Johnson & Johnson Consumer Health predicts it will keep 24M difficult-to-recycle pumps out of landfills each year – and that’s just the beginning. The company aims to strike a balance between consumers’ and the planet’s needs. - 3 years ago

2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

Marketing & Communications / 2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more. - 3 years ago

Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions
Collaborative SourceUp Platform to Accelerate Sustainability of Entire Sourcing Regions

Supply Chain / IDH - The Sustainable Trade Initiative and brand partners including Mars, PepsiCo and Unilever have developed the platform to enable a landscape approach to sustainable commodity sourcing. - 3 years ago

How Seiko Epson Is Using Digital Technology to Transform the Textile Industry
How Seiko Epson Is Using Digital Technology to Transform the Textile Industry

Innovation & Technology / Through its cutting-edge inkjet textile-printing technology, Seiko Epson is aiming to not only transform the textile industry, but to help solve an array of social issues caused by analog printing in a range of fields. - 3 years ago

Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams
Meeting of the Minds: 3 Reasons to Align Corporate Sustainability and Finance Teams

Organizational Governance / Last month, Philip Morris International moved its global sustainability team under the leadership of CFO Emmanuel Babeau. It may be one of the first global companies to make this prescient move; but here are three reasons why we believe this trend is only just beginning. - 3 years ago

When Employees Embrace Sustainability, Game-Changing Ideas Happen
When Employees Embrace Sustainability, Game-Changing Ideas Happen

Our Healthy Lives Mission / When cross-functional leads from the Nicorette® brand worked together to create innovative solutions and savings for the company, the business gained valuable insight on the necessity of inter-departmental collaboration for sustainability. - 3 years ago

Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'
Kao: Striving for 'Yoki-Monozukuri' (‘Excellent Manufacturing’) Through the Pursuit of 'Kirei'

Innovation & Technology / Kao’s new ESG strategy is centered on kirei (meaning “clean, beautiful and orderly”) — a Japanese word that is not yet well known worldwide but one that the company aims to make aspirational throughout the world. - 3 years ago

Committing to Compostable: Neutrogena’s Journey to Create a 100% Plant-Based Cleansing Cloth
Committing to Compostable: Neutrogena’s Journey to Create a 100% Plant-Based Cleansing Cloth

Our Healthy Lives Mission / Transitioning the market-leading Neutrogena make-up wipes to 100% plant-based fabric will massively increase the reach of the innovation, and illustrates the potential for transforming products across numerous brands and sectors. The company plans to share information about the new fabric with the industry. - 3 years ago

Q&A: How Johnson & Johnson Consumer Health Plans to Deliver on Its Healthy Lives Mission
Q&A: How Johnson & Johnson Consumer Health Plans to Deliver on Its Healthy Lives Mission

Our Healthy Lives Mission / We caught up with Katie Decker, Global President of Essential Health at Johnson & Johnson Consumer Health, to delve into the motivation behind the company’s ambitious, multifaceted mission and the practicalities of delivering on it. - 4 years ago

Johnson & Johnson Consumer Health Commits $800M to Improve the Health of People, Planet
Johnson & Johnson Consumer Health Commits $800M to Improve the Health of People, Planet

Our Healthy Lives Mission / The Consumer Health division of the world’s largest healthcare company has launched its Healthy Lives Mission — with a commitment to invest $800 million through 2030 to meet ambitious goals of improving people’s health while protecting the health of the planet. - 4 years ago

How Fairtrade Protects Company Supply Chains — and Brand Reputations
How Fairtrade Protects Company Supply Chains — and Brand Reputations

Supply Chain / We caught up with Peg Willingham, newly minted Executive Director of Fairtrade America, to clear up the confusion around the concept of “fair trade”; and hear why Fairtrade is more important than ever. - 4 years ago

Primark and CottonConnect: Bringing Sustainable Cotton from Field to Fashion
Primark and CottonConnect: Bringing Sustainable Cotton from Field to Fashion

Supply Chain / Primark’s Sustainable Cotton Programme — potentially the largest independent programme managed by a fashion retailer — enables it to trace the source of its sustainable cotton, right down to the community it was grown in. - 4 years ago

Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

Marketing & Communications / A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes — and what effective leadership looks like in 2020 and beyond. - 4 years ago