Sustainable Brands
Beyond Global Thinking: NASA’s Jim Adams on Ensuring Humanity’s Future
Product, Service & Design Innovation / Ahead of his upcoming keynote at SB’19 Madrid and 50 years after the Moon landing, we spoke with Jim Adams — recently retired Deputy Chief Technologist at NASA — about the moonshot thinking humanity now needs. - 2 years ago
DuPont-Stella McCartney Partnership Yields World’s First Bio-based Faux Fur
Chemistry, Materials & Packaging / The pioneer in sustainable luxury apparel worked with DuPont Biomaterials and Ecopel to create the next generation of luxurious alternatives to fur, resulting in a sustainable faux fur made with Sorona® bio-based fibers. - 2 years ago
Q&A: Extinction Rebellion’s Andrew Medhurst and the Role of Youth Activists in Shaking Us Awake
Marketing and Comms / Ahead of his upcoming keynote at SB’19 Madrid, we spoke with Andrew Medhurst — a one-time investment banker and now full-time volunteer with Extinction Rebellion — about the moonshot thinking we need to get us out of our current predicament. - 2 years ago
Partnerships, Recyclable K-Cups® Helping Keurig Dr Pepper Towards Waste-Reduction Goals
Collaboration / What happens when an ethical coffee company merges with a major soda group? Chief Sustainability Officer Monique Oxender told us more about Keurig Dr Pepper and its new “Drink Well, Do Good” platform. - 2 years ago
Q&A: Shaw on Flooring That’s Good for More Than the Feet
Chemistry, Materials & Packaging / The floor beneath our feet can mean so little, or so much. We caught up with Susan Farris, VP of Sustainability Corporate Communications, to learn more about how Shaw’s focus on sustainability is evolving alongside the market. - 2 years ago
Q&A: How Akamai, VPPAs Are Paving the Way for a Corporate Clean Energy Future
Cleantech / Akamai, which has committed to power the internet more sustainably, took part in the US’ first corporate aggregated VPPA — a game-changing approach for smaller renewable energy buyers. - 2 years ago
Philip Morris International Is Now in the Life Insurance Business
Behavior Change / PMI’s new insurance company, reviti, offers discounted premiums to people who quit smoking or switch to e-cigarettes, and incentives for continued improvements in lifestyle habits. - 2 years ago
How Can Sustainability Be a Win for B2B Companies? Ask Flex
Cleantech / Consumer-facing companies get a lot of the attention for their sustainability efforts through great ads and campaigns. But there is a huge role for B2B companies to benefit from sustainability solutions, as well. Flex is one of these. - 2 years ago
Can Green PE, Better Collection and Recycling Redeem Plastic? Braskem Thinks So
Waste Not / As ocean plastic in particular has captured the world’s attention, plastic producers such as Braskem have quickly ramped up efforts to use plastic responsibly and create better alternatives. - 2 years ago
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
Leadership / National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships. - 2 years ago
Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes
Marketing and Comms / SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn. - 2 years ago
Q&A: Tides on the Most Effective Formula for Corporate Social Impact Strategies
Walking the Talk / Tides works with foundations, companies, individual donors and social change nonprofit organizations to accelerate corporate efforts to address tough social problems. - 2 years ago
Sekisui Chemical Launches New Global Website to Teach About SDGs
Marketing and Comms / SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products. - 3 years ago
Q&A: A Practical Guide to Science-Based Targets
Business Case / Many companies are intrigued about setting science-based targets, yet are unsure about what this means in practice. So, we spoke to South Pole's Charles Henderson to learn more. - 3 years ago
SB’19 Paris, Day 3: Confidence, Cautionary Tales About a Tech-Driven Future
The Next Economy / As SB’19 Paris wound down to a close, two thought-provoking roundtables on Tech, Science and Ethics explored conflicting views regarding a rise in AI applications; and how, for the next generation of purpose-driven startups, not all investors are created equal. - 3 years ago
SB’19 Paris, Day 2: Virtuous Value Chains, Next-Gen CSR and Redesigning the #GoodLife
Collaboration / Our second day in Paris was chock-full of rich panel discussions with brands trading stories of the evolution of ideas and lessons learned — and still to be learned — on the long, windy road to creating a sustainable consumer economy. - 3 years ago
3 Lessons Learned from SB’19 Paris, Day 1
Leadership / Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch. - 3 years ago
Microsoft Increases Carbon Fee, Doubles Down on AI for Sustainability
Cleantech / Informed by new research from PwC UK that shows AI can boost global GDP by up to 4.4% and reduce emissions by 4% by 2030, Microsoft commits to a tech-first approach to drive progress across operations, products, customers and data science. - 3 years ago
The Win-Win of JUST Jobs: Higher ROE When Companies Disclose Workplace Policies
Finance & Investment / Human capital issues increasingly important area for corporate leadership, as market participants call for greater transparency. - 3 years ago
Back to the Roots Reintroduces Misunderstood Hemp to Home Growers
Product, Service & Design Innovation / Continuing its mission to “undo food," Back to the Roots has launched The Organic Hemp Starter Grow Kit, the first-ever hemp grow-at-home kit. - 3 years ago