Sustainable Brands
Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic
The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals. ... View More
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap. ... View More
Kering Commits to Net-Positive Impact on Biodiversity by 2025
The luxury group’s new biodiversity strategy provides a detailed roadmap aligned with the Science Based Targets Network’s Framework, with four stages: Avoid, Reduce, Restore and Regenerate, and Transform. ... View More
Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025
Dole Packaged Foods’ new sustainability commitment is based on a Japanese philosophy called 'sampo yochi' — in which business operates for the good of the seller, the buyer and society. ... View More
Circularity, Human Rights, Regeneration Pillars of Natura &Co’s 2030 ‘Commitment to Life’ Strategy
“We are confident that we will be able to reach these targets by 2030, but we are ambitious to get there sooner; because that is what the planet needs and what our consumers are asking for.” — Christopher Davis, The Body Shop ... View More
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation. ... View More
How to Future-Proof Brands and Create Culture Change in Challenging Times
Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands f... View More
Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future
Embracing serendipity, climate positivity and wisdom from the natural world are just a few pertinent principles from the host of inspiring discussions on day 1 of the SB Leadership Summit — along with a shift in focus to being “known for what we ... View More
Q&A: MSC on Ensuring Seafood Sustainability During, and After, a Global Health Crisis
In times of crisis, how much does traceable and sustainable seafood matter to consumers? These are some of the issues we discussed recently with Nicolas Guichoux, Chief Program Officer at the Marine Stewardship Council. ... View More
Q&A: As Stakeholders Demand More from Business, B Corps Rise to the Occasion
Here, Lisa Geason-Bauer, founder of Evolution Marketing, discusses the importance of diversity, inclusivity and employee engagement; as well as how B Corps are ideally placed to meet the rapidly changing needs of businesses today and in the future. ... View More
Shelter from the Storm: Overcoming Challenges to Build a Resilient, Sustainable Society
In a recent conversation about the role of his company in ensuring a sustainable future in times of increasing uncertainty, MS&AD Insurance Group Holdings’ Shiro Fujii said, “We don’t see ourselves simply as an insurance provider, but as a ... View More
It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19
As the pandemic continues, rural agricultural producers and their communities will need renewed levels of support and commitments from supply chain partners, to ensure their continued health and stability. ... View More
SB’20 Yokohama: Collaboration, Co-Creation Tackling the Challenges Facing Japan and the World
On the theme of “Delivering the Good Life,” SB'20 Yokohama was held on February 19–20 in Yokohama City, Kanagawa Prefecture, just outside of Tokyo. The fourth SB conference in Japan attracted 231 speakers and more than 3,300 attendees, making i... View More
Q&A: How Companies Can Benefit from the AFF’s Family Forest Carbon Program
The American Forest Foundation’s new program harnesses the collective potential of smaller US landowners to help them participate in carbon markets and carbon-credit schemes — not only benefiting them, but helping the companies that support them ... View More
MSC on Mission to Ensure Sustainable Seafood for All
MSC has researched what matters most to seafood lovers, and how to engage consumers and producers on the benefits of sustainable seafood. We caught up with Senior PR Manager Jackie Marks to find out how MSC is getting that message out. ... View More
Q&A: What Makes a Great Place to Work?
Marcus Erb, VP of Data Science & Innovation at Great Place to Work, and his team carry out research that helps businesses create workplaces in which all employees feel valued and trusted. Here, Erb explains how being a great place to work benefit... View More
One Family: How Driscoll’s Is Working to Safeguard Its Farming Communities
Driscoll’s One Family philosophy has played a key role in helping the company navigate challenges such as labor standards, immigration reform and water stewardship. We spoke to Soren Bjorn, President of Driscoll's of the Americas, about the impact ... View More
3 Ways We’ll Change the Game in 2020
Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come. ... View More
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. ... View More
Give More, and Better, This Season: The 2019 SB Holiday Gift Guide
What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive. ... View More
