Sustainable Brands
Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025
Organizational Change / Dole Packaged Foods’ new sustainability commitment is based on a Japanese philosophy called 'sampo yochi' — in which business operates for the good of the seller, the buyer and society. - 2 years ago
Circularity, Human Rights, Regeneration Pillars of Natura &Co’s 2030 ‘Commitment to Life’ Strategy
The Next Economy / “We are confident that we will be able to reach these targets by 2030, but we are ambitious to get there sooner; because that is what the planet needs and what our consumers are asking for.” — Christopher Davis, The Body Shop - 2 years ago
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
Walking the Talk / We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation. - 2 years ago
How to Future-Proof Brands and Create Culture Change in Challenging Times
Marketing and Comms / Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus. - 2 years ago
Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future
The Next Economy / Embracing serendipity, climate positivity and wisdom from the natural world are just a few pertinent principles from the host of inspiring discussions on day 1 of the SB Leadership Summit — along with a shift in focus to being “known for what we allocate, not what we accumulate.” - 2 years ago
Q&A: MSC on Ensuring Seafood Sustainability During, and After, a Global Health Crisis
Supply Chain / In times of crisis, how much does traceable and sustainable seafood matter to consumers? These are some of the issues we discussed recently with Nicolas Guichoux, Chief Program Officer at the Marine Stewardship Council. - 2 years ago
Q&A: As Stakeholders Demand More from Business, B Corps Rise to the Occasion
Organizational Change / Here, Lisa Geason-Bauer, founder of Evolution Marketing, discusses the importance of diversity, inclusivity and employee engagement; as well as how B Corps are ideally placed to meet the rapidly changing needs of businesses today and in the future. - 2 years ago
Shelter from the Storm: Overcoming Challenges to Build a Resilient, Sustainable Society
Walking the Talk / In a recent conversation about the role of his company in ensuring a sustainable future in times of increasing uncertainty, MS&AD Insurance Group Holdings’ Shiro Fujii said, “We don’t see ourselves simply as an insurance provider, but as a risk solutions expert.” - 2 years ago
It’s Time to Listen: What Rural Agricultural Communities Need During COVID-19
Supply Chain / As the pandemic continues, rural agricultural producers and their communities will need renewed levels of support and commitments from supply chain partners, to ensure their continued health and stability. - 2 years ago
SB’20 Yokohama: Collaboration, Co-Creation Tackling the Challenges Facing Japan and the World
Collaboration / On the theme of “Delivering the Good Life,” SB'20 Yokohama was held on February 19–20 in Yokohama City, Kanagawa Prefecture, just outside of Tokyo. The fourth SB conference in Japan attracted 231 speakers and more than 3,300 attendees, making it the largest-scale event in the global Sustainable Brands community. - 2 years ago
Q&A: How Companies Can Benefit from the AFF’s Family Forest Carbon Program
Collaboration / The American Forest Foundation’s new program harnesses the collective potential of smaller US landowners to help them participate in carbon markets and carbon-credit schemes — not only benefiting them, but helping the companies that support them fuel the fight against climate change. - 2 years ago
MSC on Mission to Ensure Sustainable Seafood for All
Marketing and Comms / MSC has researched what matters most to seafood lovers, and how to engage consumers and producers on the benefits of sustainable seafood. We caught up with Senior PR Manager Jackie Marks to find out how MSC is getting that message out. - 2 years ago
Q&A: What Makes a Great Place to Work?
Organizational Change / Marcus Erb, VP of Data Science & Innovation at Great Place to Work, and his team carry out research that helps businesses create workplaces in which all employees feel valued and trusted. Here, Erb explains how being a great place to work benefits both employees and their organizations. - 2 years ago
One Family: How Driscoll’s Is Working to Safeguard Its Farming Communities
Supply Chain / Driscoll’s One Family philosophy has played a key role in helping the company navigate challenges such as labor standards, immigration reform and water stewardship. We spoke to Soren Bjorn, President of Driscoll's of the Americas, about the impact it has had on the farming communities who produce its berries. - 2 years ago
3 Ways We’ll Change the Game in 2020
Collaboration / Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come. - 2 years ago
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Marketing and Comms / thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact. - 2 years ago
Give More, and Better, This Season: The 2019 SB Holiday Gift Guide
Waste Not / What better way to celebrate and participate in the season of giving than with gifts that truly keep on giving? Here are just a few of our favorite discoveries this year of products we'd be thrilled to give and receive. - 2 years ago
Diversey Gives New Life to Used Hotel Soap Bars
Corporate Member Update / Unused or barely used soap bars from hotels generate tons of solid waste on a yearly basis. SB corporate member Diversey saw this as an opportunity - not only to prevent waste from reaching landfills, but also to help communities in need. - 2 years ago
SB Oceans: Can Better Business Save Our Seas?
Collaboration / Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned from some of the practitioners and storytellers … - 3 years ago
SB Oceans Showcases Solutions Aimed at Restoring Our Aquatic Abundance
Product, Service & Design Innovation / AI, a conscientious credit card, social plastic and underwater forests are just a few of the solutions showcased at SB Oceans that can help us restore their abundance. - 3 years ago