Press Release
S'well Unveils 2019 Limited-Edition Earth Day Collection Featuring Design Inspiration from New York City Youth

This Earth Day, S’well commemorates its mission to rid the world of single-use plastic bottles with the launch of a limited-edition collection celebrating the brand’s Million Bottle Project and youth sustainability initiatives. The collection features two bottles – S’ip by S’well Bright Future and S’well Dream.

Bright Future is inspired by winning artwork from S’well’s 2019 Earth Day Design Challenge where NYC public school students in Grades 1-12 were given the opportunity to participate in the challenge, which allowed them to share their vision for a waste-free world through art and word. 100% of proceeds from the sale of the Bright Future bottle will go to support the NYC Department of Education’s sustainability initiatives.

Continuing the theme of sustainability, Dream elevates the environmental message by showcasing rich and lush environments of a beautiful world with the artistic style of Post- Impressionist painters.

“S’well strives to create bottles and programs that will tap into the power and optimism of our community,” said Sarah Kauss, founder and CEO, S’well. “This design challenge harnesses the amazing spirit of our future leaders and the simple actions we can take to be agents of change.”

The design challenge furthers S’well’s mission to help eliminate single-use plastic bottle consumption through the Million Bottle Project and student advocacy efforts showcased last fall with the NYC-led BRING IT campaign. Hundreds of students across NYC answered S’well’s call leading to the selection of one winner – Brandon, age 10 – and ten honorees.

When asked what he hopes his design will inspire in others, Brandon shared: “To rethink about their actions because our actions and decisions impact everything in the world.”

Bright Future ($19.99) and Dream ($40) are available for purchase at swellbottle.com. To see the students’ submissions and find downloadable assets to share, visit swellbottle.com or head to Bloomingdale’s 59th Street in NYC from April 18 to May 2 to see the artwork on display.