Press Release

Eastman Naia™ team empowers future generation of sustainable fashion designers

Eastman recently held two events for fashion design students in Asia and Europe, showcasing the company’s commitment to promoting sustainability and supporting the next generation of fashion designers.

By Eastman | Published 3 months ago | About a 1 minute read

As part of the presentations, students learned about Eastman Naia™ Renew, a groundbreaking and sustainable cellulosic fiber.

"Next-generation designers help us fuel our commitment to sustainability,” said Claudia de Witte, Eastman textiles sustainability leader. “We want to empower them with sustainability tools like Naia™, so they can create a more sustainable future for the fashion industry. It starts with educating them about today’s challenges and the ways in which we address them.”

On June 24, the Naia™ team presented at one of Asia’s most prestigious fashion colleges, Bunka Fashion College in Japan. Miyamoto Kazuhiko, account manager for Eastman textiles, discussed challenges facing the world textiles industry. He emphasized the importance of implementing circular fashion practices and adopting sustainable materials to address these challenges.

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