Press Release
SB'20 Yokohama Delivers on the Good Life

Over 3,300 were in attendance at SB'20 Yokohama to learn about and experience the latest trends in the sustainability.


SB’20 Yokohama opened last week and marked the fourth time the event was held in Japan. The largest community event on sustainability in Japan, over 3,300 were in attendance to learn about and experience the latest trends in the sustainability of companies, NPOs / NGOs, and local governments inside and outside Japan. They connected with brand innovators who are active at the forefront of each industry, shared issues, and created collaborations for realizing a sustainable society.

Various sessions based on the theme "Delivering THE GOOD LIFE" were held and invited over 230 innovation leaders from Japan and overseas, including Masaaki Tsuya, CEO and Chairman of the Board of Bridgestone Corporation, Masahiko Uotani, President & Group CEO of Shiseido Co.,Ltd., and Tamotsu Adachi, Representative Director, President and CEO of Benesse Holdings, Inc.

The conference also featured new programs such as a meeting of municipal officials of future SDGs cities across Japan to talk about the important social issue of “regional revitalization”, a workshop with a theme of “next-generation education” inviting university students and high school students from all over the country as special guests, and a program to support teachers in charge of producing next-generation sustainable leaders.

  • Attendees: 3,300 people from 12 countries (2 days total)
  • Number of sessions: 74
  • Number of speakers: 231
  • Number of sponsors: 59

February 18 / Minato Mirai Innovation Tour (Excursion tour) Participants visited the urban innovation area which Yokohama is focusing its efforts on, and the R&D centers of Shiseido, Nissan, and Fujitsu, and Minatomiraihoncho Elementary school while walking around and cleaning the streets of Yokohama.

February 18/Pre-Night Party A kick-off party was held at the Yokohama Museum of Art, participated by those involved in the conference (speakers, sponsors, overseas guests, etc.).


Platinum Sponsors: Seiko Epson Corporation/Philip Morris Japan Limited

Gold Sponsors: Kao Corporation/Nissan Motor Co., Ltd./PwC Japan Group

Silver Sponsors: Suntory Holdings Limited/Shiseido Company, Limited/Daiwa Securities Group Inc./DAIWA HOUSE INDUSTRY CO., LTD./Takenaka Corporation/Japan Airlines Co., Ltd./Bridgestone Corporation/Benesse Holdings, Inc./Minna-Denryoku,Inc.

Bronze Sponsors: adidas Japan K.K./EY Japan/INTAGE Inc./MS&AD Insurance Group Holdings, Inc./Ørsted/Odakyu Electric Railway Co., Ltd./CASIO COMPUTER CO., LTD./KidsStar, Inc/Sun Messe Co., Ltd./simpleshow Japan Inc./SEKISUI CHEMICAL CO.,LTD./ Co.,Ltd./Deloitte Tohmatsu Consulting LLC/Dentsu lnc./TOYOCOLOR CO., LTD./NIPPON PAPER INDUSTRIES CO., LTD./NIPPON TRAVEL AGENCY CO.,LTD./Nestlé Japan Ltd./Novo Nordisk Pharma Ltd./Business Consultants, Inc./FUJITSU LIMITED/Sumitomo Mitsui Financial Group, Inc./Mitsubishi Estate Co., Ltd./YUIDEA Inc./Yutaka Inc./RAY Corporation/YKK AP Inc.

Sustainable Cities & Communities Forum: AEON Co., Ltd/NEC Networks & System Integration Corporation/NTT DOCOMO, INC./Epson Sales Japan Corporation/OKAMURA CORPORATION/JTB Corp./PwC Consulting LLC/LIFULL Co., Ltd.


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