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Press Release
Shelton Group Hires Brooks Clark as Managing Editor

KNOXVILLE, Tenn. – Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors, announced today that it has added Brooks Clark as Managing Editor of Shelton Insights, the agency’s soon-to-be-launched, web-based news service. “This is an exciting move for us a company because we’re expanding our service offering and exploring more ways to share our insights,” said Suzanne Shelton, founder and CEO of Shelton Group. “With Brooks’ extensive writing and editing experience, I know he will do a great job in pioneering this initiative.” Clark spent the last 18 years working for the Tennessee Valley Authority as a speechwriter and editor of the company’s 12-page monthly newsletter, Inside TVA, and daily e-newsletter, TVA Today. Before that, he worked for Whittle Communications, which brought him to Knoxville in 1988 from New York City, where he spent 10 years reporting for Sports Illustrated. Clark, who has a Bachelor of Arts degree in English Literature and Creative Writing, taught sports writing classes for three semesters at the University of Tennessee and wrote several freelance feature stories for national and local magazines. He has also written two books – “A Lifetime of Total Recall: The Biography of Charlotte Cushwa Clark” and “Kids’ Book of Soccer.” Shelton Insights is not Clark’s first start-up publication. In 1985, he was loaned from Sports Illustrated to be a staff writer for a Time Inc. start-up magazine called Picture Week. Ironically, his offices were on the 37th floor of the Time & Life Building -- the same as the fictional Sterling Cooper Draper Pryce in the television show, Mad Men. ABOUT SHELTON GROUP Shelton Group was established in 1991. Ten years later, founder and CEO Suzanne Shelton made the strategic decision to focus exclusively on energy efficiency and sustainability marketing and advertising. Today, Shelton Group is the nation’s leading marketing communications agency entirely focused in the energy efficiency and sustainability space. The firm polls Americans on a quarterly basis and tracks their shifting attitudes and motivations around efficiency and sustainability and uses those insights to help some of America’s most progressive companies define and leverage their sustainability stories to gain a market advantage. The agency’s clients range from utilities and building product manufacturers, to government entities and consumer packaged goods makers. Visit www.sheltongrp.com to learn more about the agency. ###

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