Press Release
Sustainable Brands Announces ‘Activating Purpose’ Theme for SB’16 San Diego Conference, June 6-9, 2016

Sustainable Brands® recently announced the theme and program focus for SB’16 San Diego. ‘Activating Purpose’ is set to explore how brand leaders are achieving business success and creating scalable, positive impact while recognizing enhanced profitability through purpose-driven leadership.

“Brands that are leading with environmental and/or social purpose at their core are thriving,” states KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands. “In the past 10 years we’ve seen business leaders in our community test new frameworks, deliver new tools and identify new partnerships that commit to delivering purpose profit. It’s time to recognize that our collective action creates and scales positive impact toward a flourishing future. This year’s theme celebrates the brands that are bold in their commitment to change.”

This flagship conference will convene nearly 2,000 sustainability, brand and business executives from within the Sustainable Brands community from companies such as Target, Nestlé, EY, P&G, Bloomberg, UPS, Estée Lauder and many others to explore environmental, social and economic macro forces creating system conditions for purpose-driven businesses; win-win strategies for connecting brand purpose with customer purpose; engaging suppliers and vendors in the pursuit of unified purpose along the value chain; advancing profitable and compelling product and service innovations, plus additional topics.

Distinguished faculty and initial highlights include:

  • Jenine Benyus, Founder at Biomimicry 3.8 on nature-aligned activation of purpose.
  • Alex Thompson, VP, Communications and Public Affairs at REI on tangible purpose-led brand campaigns.
  • Robert Suarez, Managing Director, Innovation + Design at Singularity University on design for exponentials in sync with current and future trends.
  • Tania Braga, Head of Sustainability, Accessibility and Legacy at the Rio 2016 Olympics on evolving stakeholder engagement and innovation.
  • Claus Pedersen, Head of Corporate Sustainability at Novozymes on using the UN SDGs as an innovation tool.

Sustainable Brands is proud to announce Platinum sponsors Target, Nestlé and Citizen Group with further support provided by Cone Communications, EY, Shaw Industries, NatureBank, flag, Relan and others. Sponsor and partner opportunities are still available for companies with breakthrough ideas, tools and technologies that support business success in sustainability. Contact Jonathan Reese at 1+ 415.626.2212 for sponsorship opportunities.

The Activation Hub at SB’16 San Diego

Functioning as a thriving marketplace of partners and solutions, The Activation Hub is an integrated and action-centered component of the program. Those attending will find the conversations and tools necessary to explore how to activate purpose-led innovation within their organizations through demonstration and dialogue. ‘Activation Lounges’ focused on areas such as building smarter homes and cities, managing supply chains, the circular economy, developing superior materials, and others will be stationed throughout the Activation Hub, allowing for critical face-to-face interaction. Contact Jonathan Reese at 1+ 415.626.2212 to learn more.

Further information, including an initial list of speakers and sponsors, a downloadable brochure and conference schedule for the June 6-9 event at Paradise Point Resort & Spa in San Diego, CA, can be found at


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