Press Release

Sustainable Brands Announces ‘How Now’ Theme for SB’15 San Diego Conference, June 1-4, 2015

SAN FRANCISCO, January 28, 2015 – Sustainable Brands® recently announced the theme and program focus for SB’15 San Diego. ‘How Now’ is set to explore and demonstrate How brands can tap into emerging innovation to successfully scale sustainability to the next level Now to accelerate business success.

Published 9 years ago | About a 3 minute read

SAN FRANCISCO, January 28, 2015 – Sustainable Brands® recently announced the theme and program focus for SB’15 San Diego. ‘How Now’ is set to explore and demonstrate How brands can tap into emerging innovation to successfully scale sustainability to the next level Now to accelerate business success.

“Transparency is driving consumers to connect the dots between brands and their positive or negative environmental and social impacts. As a result, brands have committed to delivering purpose through their product and service offerings,” states KoAnn Vikoren Skrzyniarz, founder of Sustainable Brands. “The topmost question for executives in 2015 is how brands can tap into emerging innovation now. This year’s program focuses on practical know-how and specific implementation tips to accelerate and scale success.”

Having addressed the ‘Why?’ and ‘What if?’ for years, this year’s event will convene nearly 2,000 sustainability, brand and design executives from within the Sustainable Brands community from companies such as L’Oréal, Steelcase, CVS Health, United, Campbell’s, Avery Dennison and many others to explore the ‘How’. It will demonstrate effective sustainability-driven leadership, how to design brand-led social movements, how to align brand positioning and communications with sustainability priorities, how to source new materials, ingredients and packaging to enable a more sustainable product, plus other high priority topics.

Distinguished faculty and initial highlights include:

Letitia Webster, Global Director of Corporate Sustainability at VF Corporation on evolving corporate-level strategy.
Michael Dickstein, Director Global Sustainable Development at HEINEKEN International on aligning marketing and sustainability.
Geof Rochester, Managing Director at The Nature Conservancy on content marketing and popular culture.
Ron Voglewede, Global Sustainability Director at Whirlpool on connected smart homes.
Len Sauers, Vice President for Global Sustainability at Procter & Gamble on the quantifiable business value of novel partnerships.

Sustainable Brands is proud to announce BASF as presenting sponsor with further support provided by additional sponsors and partners: Citizen Group, Target, JetBlue, UL Information & Insights, Cone Communications, Triple Pundit, Ethisphere, Future 500 and others. Sponsor and partner opportunities are still available for companies with breakthrough ideas, tools and technologies that support business success in sustainability. Contact Jonathan Reese at 415.626.2212 for sponsorship opportunities.

The Activation Hub at SB’15 San Diego

Functioning as a thriving marketplace of partners and solutions, The Activation Hub is an integrated and action-centered component of the program. Those attending will find the conversations and tools necessary to explore how to activate sustainability-led initiatives within their organizations through demonstration and dialogue. ‘How Hubs’ focused on areas such as building smarter homes and cities, managing supply chains, the circular economy, developing superior materials, and others will be stationed throughout the Activation Hub, allowing for critical face-to-face interaction. Contact Emily Taken-Vertz at 415.626.2212 to learn more.

Further information, including an initial list of speakers and sponsors, a downloadable brochure and conference schedule for the June 1-4 event at Paradise Point Resort & Spa in San Diego, CA, can be found at www.SB15sd.com.