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Press Release
Vertigent 20K Giveaway is Path for Brands to Maximize Consumer Interactions through Recycling Search

SCOTTSDALE, AZ–(June 3, 2013)-- Vertigent will offer a trial of its Recycling Search solution at Sustainable Brands 2013, June 3-6, for new clients who sign up during the conference.

SCOTTSDALE, AZ–(June 3, 2013)-- Vertigent will offer a trial of its Recycling Search solution at Sustainable Brands 2013, June 3-6, for new clients who sign up during the conference. Vertigent, the client solutions division of Earth911, Inc., an Infinity Resources Holdings company (OTC: IRHC), was recently launched to focus on the needs of consumer goods companies, manufacturers, retailers and city governments to create impactful outreach to consumers about recycling. “Because we want every brand to understand how valuable recycling is as a gateway to consumer interactions, we’re making our product search solution available in a special trial offer for the conference only,” said Corey Lambrecht, Earth911, Inc. president and COO. “This is an incredible opportunity for brands to test-drive a solution that can solve a multitude of problems that they encounter around product stewardship.” Vertigent is the only company to offer access to recycling intelligence, a vital data set of local recycling and proper disposal opportunities for 360 materials across every US ZIP code. Companies use a product-specific recycling search solution to guide consumers in proper disposal of goods and packaging. Companies can also mine the data for valuable intent indicators that can determine how to better serve consumers needs and wants. Under the terms of the 20K Giveaway offer, new clients pay a nominal $1500 implementation fee for a six month trial of a brand specific recycling search solution that can be implemented on any digital platform via an API. The API links consumers to “product profiles,” which show consumers a photo of the item, material breakdown, location-based disposal options, targeted product messaging, and any other communications the brand chooses to present. Up to 260 product profiles are included with one brand implementation of the recycling search solution. The total value of this special show package solution is approximately $20,000. “The most exciting thing about these solutions is that brands have a new touchpoint where they can reach consumers with messaging, where and when consumers will welcome an interaction,” said Lambrecht. “This data technology solution can be enhanced, too, with brands’ own initiatives and imagination.” Lambrecht has pledged to deliver up to $1 million worth of services to brands who sign up during the conference promotion. To sign up for the 20K Giveaway, visit a Vertigent representative in Executive Suite 709 between 10 a.m. and 10 p.m. June 3-6, or contact Vertigent at 480-337-3020. For details on Vertigent client solutions, visit About Earth911, Inc. Earth911, Inc. ( supports the growth and goals of businesses and the information needs of consumers on topics relevant to recycling and low-waste. Earth911, Inc.’s client solutions division, Vertigent (, is the technology partner for businesses to create unique consumer engagement opportunities through recycling intelligence, powered by the largest directory of recycling information in the US. Earth911 Media ( is a lifestyle and media publishing company that connects advertising partners with consumers in all aspects of their daily lives, from work and home to food and style. Earth911, Inc. is a wholly-owned subsidiary of Infinity Resources Holdings Corporation (OTC: IRHC). Infinity Resources Holdings companies provide innovative waste reduction and landfill diversion solutions for recycling and proper disposal of commercial and consumer waste streams. Visit Forward-Looking Statements This document contains forward-looking statements that are subject to a number of risks, assumptions, and uncertainties that could cause the Company’s actual results to differ materially from those projected. These risks, assumptions, and uncertainties include the following: the ability of the Company to raise capital; the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technical change; and other risks referenced from time to time in the Company’s filings with the Securities and Exchange Commission. MEDIA CONTACT: Susan Krause Director of Communications Earth911, Inc. [email protected] 480.337.3020 IRHC INVESTOR RELATIONS: Jeff Rassas 480.463.4246


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