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NGO to European Commission:
Your Roadmap for Plastics Leads Nowhere

Less than a week after its release, the European Commission’s new Roadmap for the EU Strategy on Plastics in a Circular Economy is already coming under fire. According to the Break Free From Plastic Movement, the roadmap fails to get to the root of the plastic problem, and threatens to divert Europe down a less direct — and significantly slower — pathway towards attaining its sustainability goals.

Less than a week after its release, the European Commission’s new Roadmap for the EU Strategy on Plastics in a Circular Economy is already coming under fire. According to the Break Free From Plastic Movement, the roadmap fails to get to the root of the plastic problem, and threatens to divert Europe down a less direct — and significantly slower — pathway towards attaining its sustainability goals.

The Commission outlines the problems Europe is facing with plastics and gives an overview of the focus areas which the full Plastics Strategy will address later this year: decoupling plastics production from virgin fossil feedstock and reducing its life-cycle greenhouse gas impacts; improving the economics, quality and uptake of plastic recycling and reuse’ and reducing plastic leakage into the environment.

However, the NGO coalition argues that to make a significant contribution towards the circular economy, the Roadmap needs to focus on reducing and optimizing the use of plastics. With a massive decrease in the use of single-use plastics and a sharp increase in reuse and recycling, as proposed by the Break Free From Plastic Movement, the attention on the source of the alternative materials would be secondary.

“Instead of acting during the product design stage and instigating prevention of plastic waste, the Commission has chosen to emphasize better recycling technologies and substitution with ‘renewable’ feedstock. These responses will not lead to a meaningful adoption of circular economy principles, nor will it necessarily reduce health-harming plastic pollution,” said Delphine Lévi Alvarès, European coordinator of the Break Free From Plastic Movement.

Circularity by Design: How to Influence Sustainable Consumer Behaviors

Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.

While the Commission highlights the many problems of plastic pollution for the marine environment, the coalition regrets that it does not propose adequate measure to tackle the issue. What’s more, for packaging and its role in littering, the Commission points at the lack of consumer awareness, rather than addressing the producer’s responsibility and the full range of confusion introduced by biodegradable plastics. In addition, the Commission does not expand on the need to move away from the use of hazardous chemicals in plastics which can harm public health.

“It is crucial that we reframe the debate around real solutions, take action to dramatically reduce throwaway plastics and acknowledge producer responsibility for a product’s end of life in the design process, rather than focusing on [unstainable] replacement of recycling,” Lévi Alvarès added.

All over the world, NGOs have come together to work together to stop plastic pollution. The Break Free From Plastic Movement believes that the EU Strategy on Plastics — which is expected to be released by the end of 2017 — needs to face up to the scale of the plastics problem and set an ambitious cross-cutting action framework for Europe to fulfill global expectations and become the frontrunner of the battle against plastic pollution.

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