EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, today announced that its 100 percent organic potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps will appear on the shelves of a major retailer at the national level.
The move is a significant expansion for EcoScraps, as it enters just its third year of operations. The company’s unique process enables retailers to recycle produce waste from their grocery department and resell it as an organic lawn and garden soil supplement. Selling EcoScraps’ potting soil is in alignment with Target’s mission of integrating environmental sustainability into every facet of its business, and its commitment to expanding its selection of sustainable product choices that effectively balance price, performance and convenience.
“There is no national brand that is bringing organic, sustainable lawn and garden products to consumers like EcoScraps is,” said Nancy Pfund, managing partner at DBL Investors. “The growth that this company has seen in just a few short years validates that EcoScraps answers a large consumer need that has not been met until now. As awareness about EcoScraps’ products continues to grow, I anticipate that other major retailers will follow Target’s lead.”
EcoScraps’ products are held to the highest eco-friendly standards while maintaining the industry’s highest levels of lawn and garden performance. Safe for children, pets and the planet, EcoScraps recycles produce waste that would otherwise be hauled into the nation's landfills to create methane — a greenhouse gas emission more harmful than CO2.
Creating Demand for New Product Categories that Involve Unfamiliar Behaviors or Experiences
Hear insights from Dr. Bronner's, Vivobarefoot and more on 'easing people in' to new products (ex: 3D-printed shoes) and formats (ex: refillable liquid soap) that are revolutionizing industries and designing out waste — Tuesday, Oct. 17 at SB'23 San Diego.
“There is no way to overstate what a big milestone this is for us,” said EcoScraps CEO and co-founder, Dan Blake. “This partnership with Target underscores the drive for consumers to find simple, easy ways to use sustainable, high-quality products and we are excited to be a part of that.”