Secure Your Spot: Early-Bird Savings Until Dec 15 for SB Brand-Led Culture Change!

Waste Not
More Than 75% of Consumers Influenced By Eco-Friendly Packaging, Report Says

More than three-quarters of consumers claim that environmentally-sound packaging has​ an influence on the beverage brand they buy, according to ​a new global survey of some 6,000 consumers across 12 different countries.

The survey, carried out this year for food processing and packaging solutions firm Tetra Pak, revealed a growing appetite among consumers for products that tick the right environmental boxes. When asked about recent purchasing habits, two-thirds said they have bought environmental products, even when they cost more, while around the same proportion have avoided specific brands or items due to environmental concerns.​​​​​​

Across the 12 countries surveyed, environmental factors were a considerably stronger influence on beverage brand choice in developing markets like China, Turkey, Brazil and India than in developed areas like the UK, the USA or Japan. In India, China and Turkey, more than 60 percent of those surveyed said they always look for environmental information on the beverage products they buy, compared with less than 25 percent in the USA, UK and Japan. ​​​​​​

In response, a parallel survey among food manufacturers showed that the majority of them have included environment as part of their business strategy. More than half are now sharply focused on using responsibly-sourced materials, with more and more seeing renewable materials as a key element in product differentiation. ​​​​​​

Submit your brand into our 2024 Socio-Cultural Trends Research™!

Unlock customer insights on sustainability & your brand’s unique performance! Submit your brand (or any brand) into the 2024 annual study and receive unparalleled insights on customer perception of that brand’s performance. Benchmark how your customers rate your brand on social and environmental sustainability and overall brand trust, while seeing how your brand compares to others in the study. Space is limited! The deadline to become part of the study is January 15, 2024.

Late last year, Tetra Pak launched the industry’s first carton made entirely from plant-based, renewable packaging materials. The Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugarcane, in addition to Forest Stewardship Council (FSC™)-certified paperboard.

In 2013, Tetra Pak delivered 1.1 billion packages to customers worldwide featuring bio-based caps (made from plastic derived from sugarcane), nearly doubling the number sold in 2012, according to the company's sustainability report. On average, Tetra Pak's cartons were already made of 70 percent renewable resources, and bio-based caps increase the renewable content of those packages by approximately 4 percent.

Advertisement