While corporate commitments and infrastructure investments are foundational, the ultimate success of sustainable transformation hinges on a fundamental shift in human behavior. Systemic change only takes root when individuals—both within the organization and across the consumer base—consistently choose new ways of living and working. Led by sustainable lifestyle influencer Aimee Cabakoff, this roundtable explores the intersection of authentic brand influence and the SB Nine Sustainable Behaviors™, a framework designed to bridge the "intention-action gap."
This 60-minute session serves as a collaborative space for leaders to move beyond high-level strategy and into the mechanics of culture change. We will discuss how to move the "Nine Behaviors” from marketing concepts into embodied daily practices. Participants will share real-world successes and friction points in driving large-scale behavioral shifts, exploring how brands can use their unique platform to make sustainable choices the default, rather than the exception.