Many consumers say they would support sustainability-driven brands and prioritize purchasing products that are good for people and the planet, but their actions often fall short of their intentions. As leaders, how can we re-orient our brands so that they draw in such consumers more effectively? By resisting the urge to focus on mission and instead focusing on how our product fits into consumers’ lifestyles.
Join Guayaki’s CEO as he guides us through a crash course on repositioning a brand to meet lifestyle appeals by rising to the cultural moment, while also authentically delivering strong positive climate and community impact throughout the value chain.
Learning outcomes:
How to reframe your brand as a lifestyle choice while remaining true to your mission and values
How to better leverage consumer affinity and amplify brand love in a win-win direction
How to lean smartly into current cultural conversations in order to keep your brand in the zeitgeist