In today's digital-first world, the power of storytelling is more critical than ever in shaping public perception and driving action on climate, social justice, and sustainability issues. However, the proliferation of misinformation poses a significant challenge to reaching audiences with informed and accurate narratives. This session focuses on the pivotal role of news media in crafting compelling stories, identify both challenges and opportunities for collaborating with news outlets, and delve into techniques for building strong relationships with journalists and editors.