Slides

Greenwashing vs Greenhushing:
Why communicating about sustainability is more important than ever – and how to thread the needle so it drives brand preference

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Communicating sustainability is an increasingly complex challenge. This session will highlight both critical data points to understand what consumers expect and need from brands, and the communications strategies and campaigns that drive brand preference, propel sales, create behavior change, enhance investor outcomes and inspire employees. Learn how to navigate the ever-evolving and nuanced realm of sustainability communications, avoid common pitfalls, and meet the moment to deliver value for your customers and stakeholders.

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