Let’s all make beauty better and end packaging waste

Learn how Victor Casale, renowned beauty industry leader and cosmetic chemist behind such iconic brands as MAC Cosmetics, Pure Culture, and clean beauty newcomer MOB Cosmetics, is in a relentless pursuit to advance sustainability in the beauty industry. Follow his personal journey from the 1980s when, frustrated by the lack of municipal recycling capabilities, he created recycling and recovery programs for used beauty packaging from scratch. Fast forward to ongoing collaborations with materials innovators to create fully compostable, refillable, plastic-free, and easier-to-recycle packaging alternatives. Vic invites the whole industry to come along through Pact Collective, a nonprofit he co-founded to help beauty industry leaders work together, share knowledge, and push each other toward a brighter, eco-friendly future that brings consumers along for the journey.