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Making Circularity a Reality:
Ideas for What Brands Can Do Today

System-change is complex. It's really hard. And it's easy to think it will never happen for the broken recycling system. Eastman, a pioneer in molecular recycling, will share its story of embracing circularity and partnering across the value chain for real change. Get a peek behind the curtains of the herculean task of bringing material circularity to life and walk away with ideas on what brands and other value chain partners can do today to make material circularity a reality.

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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