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Making Circularity a Reality:
Ideas for What Brands Can Do Today

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System-change is complex. It's really hard. And it's easy to think it will never happen for the broken recycling system. Eastman, a pioneer in molecular recycling, will share its story of embracing circularity and partnering across the value chain for real change. Get a peek behind the curtains of the herculean task of bringing material circularity to life and walk away with ideas on what brands and other value chain partners can do today to make material circularity a reality.

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October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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Sponsored by Sustainable Brands
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