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Making Circularity a Reality: Ideas for What Brands Can Do Today
Making Circularity a Reality: Ideas for What Brands Can Do Today

Making Circularity a Reality:
Ideas for What Brands Can Do Today

Tuesday, 12 September 2023
1:00pm EDT / 10:00am PDT / 6:00pm BST / 7:00pm CEST
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System-change is complex. It's really hard. And it's easy to think it will never happen for the broken recycling system. Eastman, a pioneer in molecular recycling, will share its story of embracing circularity and partnering across the value chain for real change.

Get a peek behind the curtains of the herculean task of bringing material circularity to life and walk away with ideas on what brands and other value chain partners can do today to make material circularity a reality.

Taking a holistic view, we will:

  • Explore the decisions being made today that will have ripple effects throughout the value chain
  • Highlight material innovations transforming the industry
  • Discuss the evolution needed in the current recycling system
  • Review the potential impacts of the emerging legislative environment and Eastman's proven approach to partnership

Can’t join in real time? Register anyway and we’ll send you the recording!


Chris Layton
Sustainability Director for Specialty Plastics

Chris Layton is Eastman's director of circular policy strategy, helping the company build a sustainable solution to the global waste crisis, leveraging Eastman's molecular recycling technologies. He works with partners throughout the value system to help shape a constructive policy landscape that will foster a circular economy. With more than 15 years of related business experience and a passion for creating a more sustainable future — Chris helps Eastman make the most of the world's resources.

Katherine Hofmann, PhD
Sustainability Strategic Initiatives Manager

Katherine Hofmann, PhD, joined Eastman in 2012 as part of the Polymers Technology Division working in front end research, product development, and applications development. During this time, she helped launch Tritan Renew, Eastman’s first molecularly recycled material, and leveraged her expertise in ISCC+ certification to assist customers across multiple industries to successfully achieve certification. In the summer of 2022, Katherine joined Eastman’s corporate sustainability team as a Sustainability Strategic Initiatives Manager supporting Eastman’s Plastics and Coatings and Inks businesses. In her current role, Katherine helps drive sustainability efforts and strategy within the organization as well as helps advance the adoption of molecular recycling externally with customers and across the value chain.