This month, the Consumer Research & Insights Learning Circle discussed new research from Princeton University, Informing the Boiling Frog: Binary climate data amplifies climate change perception, or as succinctly described by Grist, “Scientists just found a way to break through climate apathy.”
The group discussed whether and how these research insights could be applied in a commercial context, as well as where we’ve seen strong examples of data communications in a breakthrough, accessible, and behavior change-driving way.