Every great shift in history starts with a felt need, an opportunity and an intention to respond acted on by a few – generating a spark that, if nurtured, turns into a slow burn that eventually catches fire. As we kick off the 20th year of fire starting within the SB community, hear from individuals and brands who have been there since the start. We begin with two legacy SB Advisory Board Chairs who will help us get the week started on the right note.