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Annie Longsworth

Founder
The Siren Agency

Annie Longsworth is a sustainability communications pioneer committed to positive change through business. As a purpose-led strategist, Annie engages companies to develop ESG, impact and sustainability programming that aligns with corporate goals, audience values, shareholder ambition and societal needs.

Annie is Founder of the award-winning Siren Agency, which she reopened in 2021 after a three year merger with RF|Binder. Prior to Siren she was CEO, Saatchi & Saatchi S, as well as President, Cohn & Wolfe, San Francisco, where she launched and led the global sustainability practice. She is a lifetime member of the SB Advisory Board, and one of the original partners on WPP’s Global Green Brands, an annual survey that assessed buying behaviors of 9,000+ consumers. PR News named her 2016 CSR Professional of the Year, and TriplePundit has recognized her as one of the most influential women in CSR.

Annie Longsworth is tagged in 2 stories.
The Evolution of the CMO
The Evolution of the CMO

Leadership / Considering today's rapidly changing media landscape, it's clear that the scope and sphere of the CMO role has shifted dramatically. - 3 years ago

Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business
Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business

Press Release / SAP, Lyft, Danone and others confirmed to speak at New Metrics 2018 Conference SAN FRANCISCO, August 9, 2018 – Sustainable Brands® recently unveiled full program details for New Metrics 2018: The ROI of Sustainable Business, running October 29-31 in Philadelphia, PA. - 4 years ago

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