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Annie Longsworth

Founder
The Siren Agency

Annie Longsworth is a sustainability communications pioneer committed to positive change through business. As a purpose-led strategist, Annie engages companies to develop ESG, impact and sustainability programming that aligns with corporate goals, audience values, shareholder ambition and societal needs.

Annie is Founder of the award-winning Siren Agency, which she reopened in 2021 after a three year merger with RF|Binder. Prior to Siren she was CEO, Saatchi & Saatchi S, as well as President, Cohn & Wolfe, San Francisco, where she launched and led the global sustainability practice. She is a lifetime member of the SB Advisory Board, and one of the original partners on WPP’s Global Green Brands, an annual survey that assessed buying behaviors of 9,000+ consumers. PR News named her 2016 CSR Professional of the Year, and TriplePundit has recognized her as one of the most influential women in CSR.

Annie Longsworth is tagged in 12 assets.
Slides
Alleviating consumer hesitation and distrust of AI and other emerging technologies

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Slides
Alleviating consumer hesitation and distrust of AI and other emerging technologies

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Slides
Alleviating consumer hesitation and distrust of AI and other emerging technologies

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Slides
Alleviating consumer hesitation and distrust of AI and other emerging technologies

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Video
Alleviating consumer hesitation and distrust of AI and other emerging technologies

This session will explore a range of factors that are alienating – or threatening to alienate – consumers from widespread acceptance of AI and other new breakthrough technologies. Panelists will analyze naming conventions, positioning norms, enga... View More

Video
Revitalizing Our Food System to Nourish Communities

Our food systems are in need of urgent change with the disruptions of climate change, natural disasters, and global political unrest. While we take the time to reimagine the ideal picture, we are simultaneously building the structure and upskilling w... View More

Slides
Revitalizing Our Food System to Nourish Communities

Our food systems are in need of urgent change with the disruptions of climate change, natural disasters, and global political unrest. While we take the time to reimagine the ideal picture, we are simultaneously building the structure and upskilling w... View More

Video
Seriously, let's take a minute to laugh.

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Video
Day 2-B2A1: Enterprise-level Purpose: How to Drive Purpose, Growth and Impact at Scale

This session will focus on best practices in connecting enterprise-level purpose to product-level purpose and successfully activating across all key touchpoints on both levels at the same time. Attendees will receive practical guidance on strategizin... View More

Article
The Evolution of the CMO

It might seem that today’s CMOs still serve largely the same purpose that they always did; but consider the rapidly changing media landscape, and it's clear that the scope and sphere of the CMO role has shifted dramatically. ... View More

Article
Sustainable Brands Prioritizes the Importance of Measuring the ROI of Sustainable Business

SAP, Lyft, Danone and others confirmed to speak at New Metrics 2018 Conference SAN FRANCISCO, August 9, 2018 – Sustainable Brands® recently unveiled full program details for New Metrics 2018: The ROI of Sustainable Business, running October 29-31 ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
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