When it comes to advancing any corporate sustainability journey, the critical importance of well-functioning partnerships between strategic, technical and creative teams has been well established for many years now. And yet, somehow we continue to see more flops or near-flops than home-runs among creative output. This session will explore why sustainability-marketing partnerships often don't live up to expectations and what can be done about it. Participants will not only analyze and diagnose common issues, but also share lessons from top-notch award-winning campaigns.
Slides
Taking a Critical AND Constructive Look at Creativity and Execution in Marketing
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