Goodvertising is a movement about serving real needs instead of creating wants and where brands move from being part of the problem to part of the solution.
10 months ago - This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.
1 year ago - The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.
1 year ago - Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes.