Goodvertising is a movement about serving real needs instead of creating wants and where brands move from being part of the problem to part of the solution.
When it comes to advancing any corporate sustainability journey, the critical importance of well-functioning partnerships between strategic, technical and creative teams has been well established for many years now. And yet, somehow we continue to se... View More
This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles. ... View More
Whether your organization is in the early stages of defining purpose internally, or working on external campaigns that apply purposeful storytelling for consumers to understand and act on, this session will provide tactical examples of how leaders ca... View More
The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s C... View More
Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More