As more folks show interest in regenerative agriculture, brands and retailers are asking big questions: Do consumers really care about it? Will they pay more for it? And is this just a passing trend or something bigger? Kristine Root, CMO of Regenified, will walk you through key findings from Regenified's 2024 Consumer Study. This study gives real, down-to-earth data on consumer awareness, interest, and what gets them to buy regenerative products. It offers key insights into what's driving consumer choices around regenerative agriculture and how and where businesses can meet the growing demand.