In a world where time is short and public spaces are packed, waste is piling up—and so is consumer confusion. Hassan Murad, CEO at Intuitive AI, reveals how Oscar Sort, the AI Recycling Assistant, is transforming airports, arenas, and iconic destinations by eliminating uncertainty at the bin and helping properties reach zero-waste goals. This session explores how AI and behavioral science meet at the point of disposal to educate travelers, improve recycling rates, and offer brands a powerful moment of connection with purpose-driven consumers. Discover how waste bins are becoming the next frontier for sustainability storytelling and culture change.