Hassan Murad

Co-Founder and CEO
Intuitive AI

Hassan Murad and Vivek Vyas co-founded Intuitive AI in Vancouver in 2017, driven by a shared vision of a zero-waste world. Growing up in Pakistan and India respectively, they witnessed the devastating impact of waste on their local ecosystems. This experience inspired them to merge their passions for robotics, AI, and sustainability to address the global waste crisis.

As CEO and COO, Hassan and Vivek use AI to tackle the waste crisis and generate revenue for top brands. Under their leadership, Intuitive AI developed Oscar Sort, an AI-powered recycling assistant that improves brand perception and promotes proper recycling behaviors, achieving an impressive 91% disposal accuracy.

Since 2019, Oscar Sort has launched for hundreds of customers worldwide, including Pepsi, Amazon, and Meta. Hassan and Vivek continue to push the boundaries of AI in waste management, aiming to double recycling rates and significantly reduce carbon emissions globally.

Hassan Murad is tagged in 3 assets.
Slides
Cutting Through the Noise: Brands Solving the Waste Crisis in the World’s Busiest Places

In a world where time is short and public spaces are packed, waste is piling up—and so is consumer confusion. Hassan Murad, CEO at Intuitive AI, reveals how Oscar Sort, the AI Recycling Assistant, is transforming airports, arenas, and iconic destin... View More

Video
SB Brands for Good: Catalyzing Culture Change Day 3 Part 1

Sessions from Brands for Good '25 day 3 in this video: **Messaging Strategies and Tactics to Positively Influence Traveler Behavior** The vast majority of today’s travellers (83%) view sustainable travel as important, while 67% feel inspired ... View More

Slides
Trashy behavior: Engaging consumers in waste sorting and diversion at scale

Consumer participation in reducing waste is imperative, particularly in large public venues and arena settings where single-use food wrapping and disposable packaging is common. This session will address the critical need for preventing cross-contami... View More

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