The ad industry has only recently started to focus on its responsibilities around climate action – both in its operations and more importantly in using its superpowers to change behavior. There are exciting opportunities for new collaborations betw... View More
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More
Good-Loop’s Good-Media Academy outlines how the ad industry impacts climate change and what advertisers can do to mitigate it. ... View More
Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. ... View More