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Ad Net Zero

Ad Net Zero

Ad Net Zero is tagged in 5 assets.
Video
Decarbonizing advertising and using its superpowers to drive consumer behavior change

The ad industry has only recently started to focus on its responsibilities around climate action – both in its operations and more importantly in using its superpowers to change behavior. There are exciting opportunities for new collaborations betw... View More

Slides
Decarbonizing advertising and using its superpowers to drive consumer behavior change

The ad industry has only recently started to focus on its responsibilities around climate action – both in its operations and more importantly in using its superpowers to change behavior. There are exciting opportunities for new collaborations betw... View More

Article
Monitoring Media: Reining in the Broader Impacts of Brand Communications

We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More

Article
Free Course Aims to Train Advertisers to Combat Climate Change

Good-Loop’s Good-Media Academy outlines how the ad industry impacts climate change and what advertisers can do to mitigate it. ... View More

Article
Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint

Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time. ... View More

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October 13-16, 2025
SB'25 San Diego
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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